Ubisoft says its DRM is “a success”

Ben Parfitt
Ubisoft says its DRM is “a success”

French publisher Ubisoft has risked stoking the fires of hate towards its controversial PC DRM strategy by proclaiming it a success.

Yesterday it emerged that upcoming release Driver: San Francisco will require a permanent internet connection to play, even if only in single player mode. The game requires constant authentication from Ubisoft’s servers.

It’s the same model adopted last year for titles such as Assassin’s Creed II, Settler 7 and Silent Hunter 5.

So ferocious was the backlash back then that Ubisoft suffered a spate of server attacks, preventing users from playing any of the affected titles.

But despite the fresh uproar, a Ubisoft spokesperson told PC Gamer that tiles covered by the DRM have seen “a clear reduction in piracy of our titles which required a persistent online connection” and that “from that point of view the requirement is a success”.


Tags: Ubisoft , pc , drm , driver , success

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Since from day 2 of purchase, Assassin's Creed II didn't work due to Ubisoft.com being down and all you got was a "sort out your internet connection" testcard, I'd say their DRM was a total and abysmal failure.
Having the same host domain for web, support AND copy-protection was also a home goal IMO.
It left me with the option of downloading a pirate copy or crack, or not playing. They've made a non-customer out of me. Well done.
Stocking Ubisoft PC titles may not be a good idea if they're infected with this badly thought out and implmented form of copy-protection. I mean, what was wrong with a code-wheel for heaven's sake?

Anthony Hunt

Anthony Hunt INDUSTRY
Jul 29th 2011 at 10:55AM

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I guess this very much depends on how you define 'success'. I can definitely say that Ubisoft have 'successfully" stopped me from purchasing any more of their products till the time this is awful, awful DRM is removed - so yes... great success!

Seriously though – this is madness, it may reduce piracy, but it must be reducing / killing sales for them as well. I've been a gamer for 30 years+ and I know a LOT of gamers in my social circle; and NONE of them are buying this DRM infested rubbish... I guess time will tell.

kristian gamble

kristian gamble INDUSTRY
Jul 29th 2011 at 11:58AM

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