Publisher Ubisoft is spending big on what it sees as the most ambitious Splinter Cell yet.
The game is the first title by Ubisoft’s Toronto studio. And the firm is backing it with sampling events, a countdown partnership with IGN, posters in Underground stations and a major TV campaign, which kicks off next month.
“Splinter Cell: Blacklist is the biggest and most ambitious game in the series. It has been built with player choice at its core. So whether you’re looking for a true stealth game, or a more action-oriented experience, you can approach the game your way,” said brand manager Louise Marchant.
“Blacklist features unrivaled scope and variety for fans of the series, but it’s also a great standalone title for fans of action games who haven’t tried Splinter Cell before.”
Splinter Cell: Blacklist launches on PS3, 360, Wii U and PC on August 23rd.