UFC 2010 to better predecessor's success

Ben Parfitt
UFC 2010 to better predecessor's success

Upcoming brawler UFC Undisputed 2010 will exceed sales numbers of its predecessor, THQ reckons.

UFC 2009 was a surprise hit at retail last year, taking the Chart-Track All Formats No.1,  and has shipped more than 3.5m copies worldwide.

“The sales numbers don’t lie,” said THQ’s producer of UFC 2010 Neven Dravinski.

“The expectations are high but I think the 2010 product is a better, more complete game and offers more for consumers, so I’d like to think we can eclipse last year’s figures with more sales.”

The latest instalment adds new fighters, modes and moves in an attempt to target fighting game fans and followers of UFC. The PS3 version gets three exclusive fighters and five extra classic fights.

Dravinksi also confirmed that DLC will arrive for the game but could neither confirm nor deny what it would consist of. However he was optimistic of UFC as a sports brand.

“It’s the No.1 fighting franchise in the world and that certainly helps a lot,” Dravinski added.

“We really wanted to make sure we’re not just a video game representing the UFC, but a digital extension of its brand. I think it’s going to become very mainstream across the world very quickly.

“I would also love to keep on working on this game and create future titles. As far as what the future holds, it’s up to the consumers.

“I’m optimistic that we’ll be able to achieve success.”

UFC 2010 goes on sale for the Xbox 360, PS3 and PSP on May 28th, with a ‘Knockout Pack’ exclusive to HMV.

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Tags: THQ , sales , ufc , ufc 2009 , ufc 2010

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