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UK distributor sought for Nvidia games console

Christopher Dring
UK distributor sought for Nvidia games console

PC giant Nvidia is on the hunt for a supplier to release its new games console into the UK.

The firm, best known for its graphics cards, revealed Project Shield at the Consumer Electronics Show in Las Vegas last month. The portable plays Android titles and can even stream games from the PC.

Developers are already on-board with games optimised for Shield, including Bohemia Interactive, which has made an Arma title for the product.

But although the console is due to launch in the US and Canada in Q2, it has yet to secure a UK supplier and is open to offers.

“We want to sprint to get it into the key markets in Europe and Asia,” said Nvidia’s director of product marketing Jason Paul.

“Since the announcement we’ve had people knocking on our door. So there’s interest in distributing the product. Shield is targeting Android and PC gamers, so we are looking for people who can sell into that market.”

Nvidia developed the graphics chip in PS3, but is now taking its own steps into hardware development. And Paul was delighted by the press response.

“We thought that Project Shield would raise the bar for Android and PC gaming,” he added. “When we looked at the complexity of the device, with all the streaming tech, we came to the conclusion that we had a device that only we could build ourselves. It is a natural step for us.

“The response has been overwhelming. We won over 30 best of show awards at CES. The amount of new coverage we received was more than anything we have ever had before.”

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Tags: uk , handheld , distributor , nvidia , Shield

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