Games retail has benefitted hugely from the release of major titles including GTA IV, Wii Fit, Mario Kart Wii and Metal Gear Solid 4, while ‘long tail’ and casual-gamer-focused successes, particularly on DS, have pushed ChartTrack figures through the roof.
“In terms of overall software, including non-games, this is by far the biggest first half of the year ever,” said ChartTrack director Dorian Bloch.
A major factor in the success is undoubtedly the release of GTA IV, which has already sold well over 8.5 million copies worldwide and a stunning six million in its first week alone.
And at the other end of the gaming spectrum, despite some stock difficulties, the continued success of Wii Fit – and its £70 price tag – will have boosted market value figures considerably.
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