UK games market bounces back after slump

Christopher Dring
UK games market bounces back after slump

The UK video games market’s weekly value has bounced back from its mid-summer slump following the launch of Wii Sports Resort.

According to MCV calculations, based on Gfk-ChartTrack/ELSPA’s weekly reports, the market had tumbled week-on-week since June, with sales falling to £16.9 million for the week ending July 10th.

However, the launch of Wii Sports Resort caused a 16 per cent upturn in weekly sales, with market value reaching £18.6 million for the week ending July 25th. Unit sales hit 907,501.

This week’s sales figures shows the market held firm, with value down just two per cent to £18.3 million, while unit sales rose two per cent to 923,204.

Despite the good news, there’s just a handful of promising games planned for August, including Batman Arkham Asylum, Wolfenstein and Ashes Cricket 2009.

September promises more, with The Beatles Rock Band, Halo 3: ODST, Professor Layton And Pandora's Box, Need For Speed Shift and Dirt 2.

 

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Tags: Nintendo , sales , gfk , charttrack , wii sports resort

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