UK games market tumbles to new low

Christopher Dring
UK games market tumbles to new low

Another month, another bleak story about the state of the UK games retail market.

This time, £78.4m was spent on boxed games last month. That’s a six per cent drop on the £83.5m generated during June 2010.In terms of the amount of video games sold, the number isn’t quite so bad. 3,521,909 games were shifted last month, a slight dip of 1.3 per cent year-on-year.

Unfortunately July’s not shaping up to be much better. £11.3m was spent on video games last week. That is the lowest figure since the summer of 2006 (where the market value was £11.2m). That number is likely to fall further in the coming weeks.

But it hasn’t been bad news for everyone. June actually marked the most successful full month so far for 3DS in terms of market share and software sales (outside of the launch period), thanks in no small part to Zelda: Ocarina of Time 3D.

And 505 Games had the No.1 game last month, 2011’s most regular chart-topper: Zumba Fitness. The company was actually the fourth most successful publisher (in terms of value of software sold) last month, with Take-Two, EA and Nintendo ahead of it.

In fact, Take-Two had another storming month and was the only firm to have two games in the Top Ten (L.A. Noire and Duke Nukem Forever).

The June Top Ten
1. Zumba Fitness 505 Games
2. L.A. Noire Rockstar Games
3. Duke Nukem Forever Take-Two
4. LEGO Pirates of the Caribbean Disney
5. Dirt 3 Codemasters
6. Brink Bethesda
7. FIFA 11 EA
8. Infamous 2 Sony
9. The Legend of Zelda: Ocarina of Time 3D Nintendo
10. Call of Duty: Black Ops Activision

All data is courtesy of UKIE/GfK Chart-Track.


Tags: uk , video games , market , value

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The Question has to asked is the decline in new game sales a result of Publishers doing their utmost to deter Trade-Ins and Pre-Owned Games.

Trade-Ins and Pre-Owned fund the New games market - take that away and it is bound to suffer.

Rockstar gave HMV a B******G because they wanted to promote The Trade-In of Brink to push New Sales.

Simon Gough

Simon Gough INDUSTRY
Jul 15th 2011 at 10:25AM

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Second comment

The general public has got very savvy to the trends of New games

Day One - They know that within two weeks the price will fall from £39.99 to £25

After 7 Days - The price will go down from £39.99 to £ 30 because the publisher panics and offers deals to Amazon and the Supermarkets and Game can't sell them so they drop to £30 Customer still waits because they know it will go to £25

After 2 Weeks - Amazon, Supermarkets and Game reduce the New title to £25 and customer buys it

We have seen this trend every week with every title without fail

Simon Gough

Simon Gough INDUSTRY
Jul 15th 2011 at 10:30AM

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Agree with Simon trade in values are much less than before as when customers re buy the game used they have to pay a further £10 or so to access all game content.

example -

jimmy comes into game store with game he has completed and no longer plays

shop offers a lower than usual trade in value due to used values worth less thanks to online passes etc

jimmy leaves shop without his new game purchase as he does not have enough money topped up from trade in to buy new game (in fact he may then but used game with trade in value as he cannot afford new game he wanted)

just a thought!

Gordon Crawford

Gordon Crawford INDUSTRY
Jul 15th 2011 at 11:20AM

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In my years experience as a consumer, I would run out whenever I had money and buy the latest titles I wanted. As I got older and got more money, I did the same with the rising prices, but since prices went up on everything and with wages not rising, student loan not rising, and the cost of living being extortionate due to an unbalanced economy, I found myself going into Gamestation and getting L.A. Noire pre-owned for £35, instead of new at £40. £5 may not be that much to most people, but to a struggling student, (yes, I know it makes no sense that I buy games when I'm short on money), £5 in itself is alot of money extra to pay for a game.

Kevin Murphy

Kevin Murphy STUDENT
Jul 15th 2011 at 12:17PM

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