UK July video games sales

Ben Parfitt
UK July video games sales
ALL FORMATS TOP 20 - JULY 2008

1. Harry Potter & The Order of the Phoenix (EA)
PS2, Wii, DS, 360, PSP, PS3, PC, GBA
2. More Brain Training (Nintendo) DS
3. Shrek The Third (Activision) PS2, DS, Wii, 360, PSP, PC   
4. Transformers: The Game (Activision)
PS2, 360, PS3, PSP, Wii, PC   
5. Wii Play (Nintendo) Wii   
6. Norton 360 All-In-One Security (Symantec) PC   
7. The Darkness (2K Games) 360, PS3   
8. Pokémon Diamond (Nintendo) DS   
9. Big Brain Academy: Wii Degree (Nintendo) Wii   
10. Dr Kawashima’s Brain Training (Nintendo) DS   
11. Cooking Mama (505 Games) DS, Wii   
12. Tiger Woods PGA Tour 07 (EA)
Wii, PS2, PSP, 360, PS3, PC, Xbox   
13. Pirates of the Caribbean: At World’s End (Disney)
PS2, Wii, PSP, DS, 360, PS3
14. Tom Clancy’s Rainbow Six: Vegas (Ubisoft)
PS3, 360, PSP, PC   
15. Pokémon Pearl (Nintendo) DS   
16. Forza Motorsport 2 (Microsoft) 360   
17. Resident Evil 4 (Capcom/Ubisoft) Wii, PS2, PC, GC   
18. Pro Evolution Soccer 6 (Konami)
PS2, PSP, 360, DS, PC  
19. MS Office Home and Student 2007 (Microsoft) PC   
20. Spider-Man 3 (Activision) PS2, DS, 360, PS3, Wii, PC   

EA’s magic sales wand casts its spell over consumers once more, with its super-lucrative Harry Potter licence. Boosted by a double whammy of book and movie hype, it has outstripped the hugely impressive performance of single format DS title More Brain Training – but only just.

Activision’s recent revival is evident in its duo of Top Fve sellers Shrek The Third and Transformers, while the sheer consistency of Wii Play’s sales – undoubtedly helped by hardware availability – pushes it into fifth.

FULL PRICE FORMAT SHARE (units)

Nintendo DS - 21.5%
PC - 18.1%
Nintendo Wii - 15.4%
Xbox 360 - 15.1%
PS2 - 13.7%
PS3 - 8.7%
PSP - 6.8%
Game Boy Advance - 0.5%
Mac - 0.2%

FULL PRICE FORMAT SHARE (value)

PC - 20.7%
Xbox 360 - 17.8%
Nintendo DS - 17.1%
Nintendo Wii - 16.3%
PS2 - 11.1%
PS3 -11.0%
PSP - 5.5%
Mac - 0.3%
Game Boy Advance - 0.2%

DS, Wii and 360 each do well to knock the PS2 down the listings here, given its extraordinary installed base. The stalwart PC market is as strong as ever, but once more the plaudits must go to current industry darling Nintendo – it has been the star platform holder of the summer, thanks to its family-friendly charms.

BUDGET FORMAT SHARE (units)

PC - 29.7%
Nintendo DS - 23.1%
PS2 - 22.0%
PSP - 9.7%
Nintendo Wii - 6.4%
Xbox 360 - 4.3%
Game Boy Advance - 2.6%
Xbox - 2.0%
GameCube - 0.1%

BUDGET FORMAT SHARE (value)

Nintendo DS - 32.3%
PS2 - 22.4%
PC - 15.9%
PSP - 12.6%
Xbox 360 - 7.1%
Nintendo Wii - 6.0%
Game Boy Advance - 2.1%
Xbox - 1.4%

Nintendo’s duo of Brain Training titles – both under twenty quid – see the DS claim a hugely impressive third of the market in value terms here, beating budget favourites PS2 and PC. Note that that Game Boy Advance continues to perform in this sector.

TOTAL SOFTWARE BY COMPANY (units)

1. Nintendo - 15.6%
2. Electronic Arts - 14.1%
3. Ubisoft - 7.9%
4. Activision - 7.5%
5. Take 2 - 5.2%
6. THQ - 4.4%
7. Sony - 4.3%
8. Sega - 4.1%
9. Eidos - 3.6%
10. Microsoft - 3.3%

TOTAL SOFTWARE BY COMPANY (value)

1. Nintendo - 15.9%
2. Electronic Arts - 14.4%
3. Activision - 8.8%
4. Microsoft - 7.8%
5. Ubisoft - 7.6%
6. Take 2 - 5.3%
7. Sony - 4.4%
8. Sega - 3.8%
9. Eidos - 3.4%
10. Symantec - 3.3%

Nintendo’s powerhouse performance sees it sweep to the top of the charts here, too, outperforming even the might of publishing behemoths such as Electronic Arts and Activision. 360’s ability to hold its price sees Microsoft perform better in the value listings than it does in the unit rankings.

TOTAL SOFTWARE BY LABEL (units)

1. Nintendo - 15.5%
2. EA Games - 10.0%
3. Activision - 6.8%
4. Ubisoft - 5.3%
5. Sony - 3.5%
6. Sega - 3.5%
7. THQ - 3.4%
8. Microsoft - 3.3%
9. Eidos - 3.1%
10. EA Sports - 3.0%

TOTAL SOFTWARE BY LABEL (value)

1. Nintendo - 15.9%
2. EA Games - 10.8%
3. Activision - 8.1%
4. Microsoft - 7.7%
5. Ubisoft - 5.2%
6. 2K Games - 3.8%
7. Sony - 3.7%
8. Sega - 3.6%
9. Norton - 3.3%
10. Eidos - 3.3%

Again, Nintendo claims an equally large share of the UK software market, whilst the division of EA’s titles into separate labels allows the likes of Activision and Ubisoft to seemingly close the gap. A strong performance from Take 2’s The Darkness sees its 2K Games label deliver the goods.

Advertisement

Tags: This article has no tags

Follow us on

  • RSS