The research was carried out for the Entertainment and Leisure Software Publishers’ Association (ELSPA), which is calling for the UK Government to back PEGI over UK-specific rival the BBFC.
Paul Jackson, Director General of ELSPA, said: “The Byron Review conclusions put much emphasis on the need for a clear age ratings system in the UK. This YouGov research shows us that, like all of ELSPA’s members, the majority of British adults and parents wish to see as the system that is standardised across Europe.
“We believe this demonstrates that in order to protect children it is essential that whichever classification body is chosen following the Government’s promised public consultation of the Byron Review, the decision is based on its ability as a games classifier both on and off line. It is also important that it is recognised across Europe.”
MEP Michael Cashman welcomed the latest YouGov findings. A senior member of the European Parliament’s Justice, Home Affairs and Civil Liberties Committee, he added:
“I am not surprised that most Brits believe it is vital that we are signed-up to a pan-European rating system. Many buy their games when they are away, and others download content from European games companies. These are trends which will inevitably continue. PEGI and PEGI Online offer security when UK residents buy games from the continent – and when visiting Europeans buy games from us during their visits.
“PEGI rates the suitability of games for all ages, which is very important. The PEGI system was even partly devised by representatives of the British video games industry, and today it offers comprehensive protection for children both at home and overseas. I welcome the latest YouGov findings.”
The total sample size of YouGov research was 1990 adults and fieldwork was undertaken online between June 5th and 9th.