UK retail breaks GTA street date

Christopher Dring
The street date for Grand Theft Auto IV appears to have been broken as a picture of the game and a receipt appears on a PlayStation forum.

Asda has been indicated as the retailer to have broken the date, although comments on a recent MCV story indicates other supermarkets and online stores have also gone early.

"This is an isolated incident, we had a clear message to stores not to sell early, and so any copies that have gone on sale are miniscule," Asda's Duncan Cross told MCV. "We have no policy to sell before the street date, and we'll make sure this doesn't happen again."

In this week’s MCV magazine, various key UK retailers told MCV they were confident that the GTA street date would not be broken.

CHIPS’ Don McCabe said: “Take Two has done everything they physically can to stop the street date breaking. We’ve all had to sign an agreement, we’ve all received constant reminders about that agreement, we’ve even had to sign an agreement on the guide book release for the first time.

“Of course if anyone does break the date I hope the full weight of Take Two comes down upon them, and I wouldn’t be surprised if their re-stock delivery gets lost somewhere”

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Tags: tesco , gta iv , mcv , asda , chips , street date

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