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UK unconvinced by 3D TV

Mat Bettinson
UK unconvinced by 3D TV

A Deloitte survey has found that just 2 per cent of British consumers are planning to buy a 3D-enabled TV set in the next year.

The report was conducted by YouGov for Deloitte and surveyed over 4,1990 Britons on their attitude to 3D television fiound that just 89 thought it likely they would purchase a 3D TV set in the next 12 months according to a Daily Telegraph report.

"Consumers didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious," Deloitte media director Paul Lee said.

For the full story, head over to PCR.

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Tags: uk , britain , technology , purchase , 3d tv , buying , intent , intention

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