Ultimate Gay Fighter forced to change name following legal threat

Ben Parfitt
Ultimate Gay Fighter forced to change name following legal threat

‘An unnamed mixed martial arts promotional company’ is forcing upcoming title Ultimate Gay Fighter to change its name.

The 2D fighting title is currently in development for iOS and Android and developer Handsome Woman Productions will now poll fans for suggested new names.

"We have a trademark pending, but the prospect of a potential lawsuit is very intimidating," Michael Patrick told Polygon. "We don't have the funds to compete with their take-no-prisoners approach.”

Although no specific mixed martial arts fighting brands are named, Patrick described the disgruntled party as claiming “the UGF brand and related mobile gaming product threatens one of their reality TV series/fighting competition brand”.

Added Patrick: “We offered them solutions, but this company remains firm in believing our Ultimate Gay Fighter brand threatens their brand, despite vast differences in our customer base and product.

"This potential legal situation already delayed the game several months as we deliberated our options. Our mobile gaming product is vastly different from their brand and related products. At the end of the day, our strong belief in releasing this game remains most important, and we did not want to lose everything we have worked so hard for.”

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Tags: brand , ios , android , ip , legal , challenge , Ultimate Gay Fighter

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