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UMD has a future, insists Sony

Despite the initial wave of positivity that greeted the launch of UMD, the platform has had a mixed reception in the market, with some film studios ceasing production and many retailers drastically reducing their in-store offering.

Sony, however, still feels there is a strong future for the format. “We’re pretty pleased with UMD,” Sony UK MD Ray Maguire told MCV. “UMD has a fantastic attachment ratio. Where we’ve struggled a little is getting a decent proposition for full-length movies.

“UMD is not the problem – it’s getting the right content that’s the challenge. When we put shorts on UMD they sell really well, and that’s related to PSP usage. It’s about getting the offer right, and we will do that.”

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