The $823 million spent amounts to less than four per cent of the industry’s total revenue of $21 billion in 2008, Kotaku points out.
Notable marketing spends from last year include Ubisoft’s $10 million push for Shaun White, buying up all of the advertising space during the series premiere of South Park, and Rockstar, which placed colossal buildings promoting GTA IV in almost every major US city.
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