Viacom and Take 2 strike global deal

Take 2’s 2K Play label has signed up to handle the global release of pre-school products from Viacom’s Nickelodeon division.

The three-year deal is an extension of a current agreement between the two firms, and will see DS, PS2 and Wii titles released across the Northern America, Asia and Europe.

The partnership covers four Nickelodeon properties: Dora the Explorer, Go, Diego, Go!, Wonder Pets, and The Backyardigans.  

The news was announced today at Spielwarenmesse International Toy Fair in Germany by Arwed-Ralf Grenzbach, VP of video games, music and special products for Nickelodeon and Viacom’s Consumer Products division.

“The expansion of our partnership with 2K Play reflects NVCP’s strategic commitment to growing our casual gaming business and leveraging this exciting platform to deliver an even more dynamic and interactive experience to our worldwide audience,” commented Grenzbach. “2K Play’s global expertise and innovative leadership is a perfect compliment to our beloved characters and their broad consumer appeal.”

Dora Saves the Mermaids will be released on DS and PS2, with Go, Diego, Go! Safari Rescue arriving on the Ds, PS2 and Wii. Both titles will hit UK stores in March.

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Tags: 2k play

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