Video games advertising’s 33 per cent annual growth rate is predicted to be higher than other advertising mediums such as television, radio, print and the internet.
In-game advertising is expected to experience the highest growth rate, rising from $55 million in 2006 to over $800 million by 2012.
“Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential,” said Yuanzhe Cai, director of broadband and gaming at Parks Associates. “If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals and gamers.”
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