Virgin Media has relaunched its online games channel, choosing VideoGamer as its editorial partner.
A new partnership between the broadcaster and VideoGamer.com’s publisher Pro-G Media will see the Virgin Media games portal populated with news, reviews, features and trailers, as well as downloadable PC games through Oberon and Metaboli.
“With immersive games demanding instant reactions, our ultra-fast fibre optic broadband makes Virgin Media the perfect place for gamers,” said Virgin Media’s online director Alison Davis.
“Our new games portal will help games lovers play new games, watch demos and reach levels quicker than their friends but will also help families and casual gamers discover a whole new world of gaming for themselves.”
Pro-G’s operations director Adam McCann added: “With a new fresh design, a wider selection of content and VideoGamer.com hosting the new video games channel, it has allowed for greater flexibility and functionality, hugely increasing the usability of the channel.
“The launch is also great news for VideoGamer.com, with the channel already growing on a daily basis, further extending the reach of the site’s content.”
Pro-G Media also announced it has expanded the VideoGamer.com team with the appointments of Joey Rabbitt and Alex Ridler.
Rabbitt joins as designer having spent five years working for web design firm Createanet, while Ridler takes on the role of content and community administrator.
McCann said: “We’re delighted to have Joey and Alex on board.
“We’re now well positioned to carry out our ambitious plans to further expand Pro-G Media in the months to come.”