Vita/PS4 ‘Ultimate’ bundle in-bound this year

MCV Staff 22nd November 2013 Retail

It’s not all about PS4 this Christmas for Sony, with the firm throwing 2.5m behind Vita, too.

The company is putting together PS4 and Vita into an ‘Ultimate Bundle’, which will launch before Christmas. Gamers that own both consoles can stream their PS4 games to their Vita and play off-screen, which Sony views as a big selling-point for the handheld.

The company is also running a 2.5m TV campaign for Vita. Entitled ‘The Best Way to Play’ the ad will promote both Vita’s connectivity with PS4 and its big Q4 exclusive, Tearaway.

We’re really excited for Vita as we move into Christmas,” said senior product manager Ben Law.

We’ve got a great campaign with key messaging around new releases like Tearaway, the ever-growing game catalogue and the Remote Play service.”

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