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Volition producer was uncomfortable with THQ's Saints Row marketing

Ben Parfitt
Volition producer was uncomfortable with THQ's Saints Row marketing

An associate producer from developer Volition has spoken out about her discomfort at the series’ handling by former publisher THQ.

“I did not always love how much THQ put an emphasis on porn stars,” Kate Nelson told Edge. “In Saints Row 2 and Saints Row 3 there was an emphasis on the penthouse girls.

“I think it’s important in marketing games to make sure that the essence of the game is what’s being marketed, and I think the porn star angle didn’t really fit in with what Saints Row is at heart, which is a parody. We like to poke fun.”

Nelson added that the result was that the game was seen by many as one that was sexist – an accusation she regards as unfair, particularly owing to many of the changes made in Saints Row IV.

“I think our game actually does represent women in a positive way, but the press will focus on, oh hey, there are strippers, or there’s a dildo bat – it’s unfortunate from my perspective that that doesn’t come through,” she argued.

“Because I hear women talk on panels and they’re like ‘there are no people that look like me in games’. Well, actually in my game [the main character] can look like you as our customisation system is so extensive. We don’t get that across in our marketing or in the press because it’s difficult – we only have 30 seconds to explain.”

Koch Media acquired Saints Row from THQ in January.

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Tags: marketing , saints row , volition , Saints Row 4 , Saints Row IV

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