Nordic Games has collaborated with The O2 arena to get We Sing UK Hits in front of music lovers.
The Wii karaoke game will be promoted at the British Music Experience – an interactive museum celebrating the culture and history of popular UK music – via its website, trailers, competitions, flyers, Facebook and more.
“Both the British Music Experience and We Sing UK Hits celebrate all that’s great about British music,” said Nordic Games sales and marketing director Nik Blower. “This partnership allows us to reach true fans of UK music and enhance our wider PR and marketing activities.”
Roger Simmons, marketing and PR manager for the British Music Experience, added: "British music has meant so much to so many people through the years and should be celebrated.
"To work alongside Nordic Games to showcase some of its best songs to a new generation of music fans, through We Sing UK Hits, is a great opportunity and fits in with our brand perfectly.”
The museum is open each day from 11am to 7pm.