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The head of digital at Nickelodeon, Steve Youngwood, has told CasualGaming.biz that, to his firm: What video is to TV, games is to online.”
Youngwood was speaking as part of a wider interview on Nickelodeon’s ambitions in the casual games space, to which it has pledged $100m.
The goal is to be the leading virtual world and casual Games developer and publisher for kids and families,” he said.
To read the full interview on MCV sister site CasualGaming.biz, click here.
