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What’s the 'real' market value?

Ben Parfitt
What’s the 'real' market value?

The UK games market in 2010 was down more than £400m year-on-year, but critics say this doesn’t show the true health of the market.

According to Gfk Chart-Track figures the games market has fallen 13 per cent to £2.875bn.

But this number does not take into account pre-owned sales, which now accounts for 25 per cent of GAME Group’s entire business for instance.

The data also does not factor in sales from iPhone, DLC, Facebook or XBLA, PSN and Steam games.

According to a Screen Digest report, UK revenue for social network gaming was close to $60m.

“You have to measure apples to apples,” said Codemasters CEO Rod Cousens. “How much was PC in 2009 and how much of it has been offset by digital downloads via Steam?

“What percentage was pre-owned year over year? All of these are factors so I’m not sure it was so bad.”

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Tags: uk , video games , market , value , true

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