Nintendo has effectively cut the price of its Wii console by £50 with the launch of a new bundle.
The Mario Kart Wii pack will arrive in two weeks, on May 20th, with an estimated retail price of £129 - a big drop on the previous price of £179.
At the same time it will also reduce the trade cost of its Wii Sports Resort pack, a move which will also result prices of around £129.
It is the first price cut for the Wii since it was launched in the UK just over four years ago.
In a flurry of activity that will re-ignite the console at retail and position it as an even more mainstream and family-friendly proposition, May 20th will also see the introduction of a new value software range, Nintendo Selects.
The first five games announced are Wii Sports, WarioWare: Smooth Moves, Mario Strikers Charged Football and Animal Crossing: Let’s Go to the City all of which will benefit from a new, reduced ERP of £19.
It's the first time Wii Sports has been available as a single SKU disc - previously it has been included in the basic Wii bundle - and presumably exists for new Wii owners who buy the Mario Kart bundle first.
The Mario Kart Wii pack contains a white Wii, Wii Remote Plus, Nunchuck, Wii Wheel and Mario Kart.
The Wii Sports Report pack includes a black Wii, Wii Remote Plus, Nunchuck and a copy of Wii Sports and Wii Sports Resort on one disc.