Wii eyes up UK market leadership

Ben Parfitt
Eurogamer reports that according to official figures Nintendo’s Wii console is on track to hit one million UK hardware sales within three to four weeks, taking it past the GameCube’s total installed UK base in the process.

More importantly, if sales trends continue the Wii is on track to become the best-selling next-gen console in the UK by the end of October, surpassing Microsoft’s Xbox 360 – which hit the market a year ahead of Nintendo’s machine.

However, with the Xbox 360 Elite due out shortly, along with next week’s Bioshock, September’s Halo 3 and a possible (albeit still denied) price cut, Microsoft’s machine could yet see a sudden surge in sales.

Wii is currently outselling Xbox 360 by more than four to one, and the PS3 by more than six to one.

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Tags: Nintendo , wii , market leading console , wii uk installed base , wii uk sales

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