The offer comes as part of the supermarket’s new ‘Entertainment Blitz’ promotion, which also includes a number of cut-price Wii games, plus offers across its DVD, music and book ranges.
Ads for the range have been run in a variety of mass market magazines including Heat and Now.
However, other retailers have not welcomed the shock promotion.
One entertainment retail insider told MCV:
“Demand for Wii is still so rampant, this just makes no sense. You can still sell them at a premium – certainly at full price. This loss leader is completely unnecessary, and now others will surely be forced to follow suit.”