Woolies targets Argos in catalogue war

Its new Big Red Book will feature over 6,000 products – including a substantial games offering – and will be heavily TV advertised. Woolworths is targeting the distribution of six million catalogues through its 800-plus stores, with consumers able to order online, by phone or in-store.

Bullish marketing director Stephen Robertson said of the new project: “The Big Red Book is the most ambitious marketing project ever undertaken by Woolworths and the latest step in our multi-channel retail drive. It is over fives times larger than last year’s Christmas catalogue and a strong competitor to Argos and Tesco Direct.”


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