The legendary Ultimate Warrior is being given away to those who pre-order WWE 2K14.
Not the real Ultimate Warrior, we hasten to add, but a virtual one to use in the game.
It's the pre-order offer for 2K's first crack at the WWE licence, which it acquired earlier in the year. The licence was up for grabs after THQ collapsed.
The game launches on Xbox 360 and PS3 on November 1st.
“There has never been another WWE Superstar quite like the Ultimate Warrior – his intensity and energy is unmatched, and his legacy is undeniable,” said 2K's senior director of marketing Chris Snyder.
“Fans love him, opponents fear him and everyone can agree that he’s one of the most iconic legends in WWE history. Pre-ordering WWE 2K14 is the only way we mere mortals will ever have a glimpse into the greatness that is Ultimate Warrior.”
Meanwhile, the Warrior himself added to the hyperbole: “Immortality is inspiration, pure and simple. An example to others that they, too, can do things larger than the life they are actually living, and Ultimate Warrior was the pure embodiment of this belief, in what has proven to be a very attention-getting and inspiring way. It was my good fortune to be his creator and performer, and I am humbled by all those fans who’ve not only kept his legacy alive, but deepened it over time. In WWE 2K14, Ultimate Warrior’s creed, ‘Always Believe,’ lives on.”