Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller.
Weller was part of Microsoft's Xbox 360 launch team and was part of the successful Kinect UK launch team.
“We are absolutely delighted to have Alex join our global team," managing partner and CEO Alec Samways stated.
"He brings a wealth of client knowledge and excellent experience that places us in an ideal position to fulfil our role as a strategic communications partner to our clients.”
“With Alex on board, we also increase our profile in digital entertainment. Our work increasingly seeks to build consumer brands into entertainment brands and we see a massive benefit in recruiting client-side talent to drive this side of the business forward. With our ambitious plans for the future he couldn’t have joined at a more exciting time.”
Other Splendid clients include 20th Century Fox, Peperami, Marmite, Baileys, Aqua Fresh, Blossom Hill, Lucozade and Spotify.