Xbox: ‘We’re an online retailer’

Xbox Live boss John Schappert has told MCV that Xbox Live’s role as an ‘online retailer’ is taking the pressure off the battle for High Street shelf space.

Speaking in the build-up to the ‘revolutionary’ Xbox Live Dashboard update next month, Schappert said:

“There are games coming that would not get the space at retail, and that’s a big part of why we’re refreshing the system.

"We want to widen the content to make it more accessible for different users. It’s pretty hard to get retail distribution these days, and shelf space continues to be a challenge and people are opting for that – Penny Arcade is a great example of that. Look at Geometry Wars 2, Castle Crasher and Braid.

“They’re seeing tremendous success. That’s exactly what we want on our service – when retail gets pressured, you can go online.”

He added: “We’re going to continue to see a great mix. At retail, you can find casual games, RPGs, action games. We are like an online retailer in essence with our Arcade, and you are seeing those titles.”

Click here to read the full interview.

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Tags: xbox live , john scappert

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