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Zelnick encourages "open-minded" next-gen, says premium iOS pricing works

Ben Parfitt
Zelnick encourages

Platform holders should listen very carefully to consumers as they lay the foundations for their next-gen machines, the CEO of Take-Two has warned.

"Our own view is that meeting consumers where they are is the best way to run a business and you want to make sure that your policies reflect the way people like to consume product," Strauss Zelnick told investors, as reported by CVG.

"We try to be good partners with the console makers – they are our bread and butter, we support them as they do us. We recognise that they set these policies and we encourage the policies to be as open-minded as possible.

“But you can rest assured that we will always be a leader in being flexible and consumer-friendly within the purview of the policies that the console makers set."

Pocket Gamer reports that Zelnick also cited the company’s recent iOS release of XCOM: Enemy Unknown – which was priced at £13.99 – proves that there is a market for premium priced smartphone games.

Said the exec: “[The launch was a] success [and] illustrates that consumers are willing to pay a premium price for a premium entertainment. This bodes well for the opportunity to deliver profitably our most immersive triple-A titles to mobile platforms as they evolve.”

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Tags: ios , premium , zelnick , Xbox One , PS4 , prices , Next-gen , open-minded

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