Shares in Zynga jumped ten per cent yesterday on news that the social games giant is to launch its own games portal away from Facebook.
The City’s interest in Zynga’s new venture drove its share price from $13.43 to $14.49 at end of trading.
Zynga.com, which will launch in beta this month, will host a range of popular Zynga games as well as new content provided by external development studios
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