Entries in 'ad' (62)
Ads that pause gameplay - coming to PS3?
Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America.
Top Ten TV ad campaigns of 2012 so far
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
MoH and CoD prepare Champions League ad showdown
Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich.
New Black Ops 2 trailer during Champions League final
A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final.
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Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Tesco declares itself "The Home of Gaming"
In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself “The Home of Gaming”.
TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
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Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Forget triple-A - Microsoft gunning for quadruple-A experiences
The days of the triple-A blockbuster are over, for today the games industry worships a new goal – the quadruple-A title.
VIDEO: Rizzle Kicks star in new Vita ad
British hip hop duo Jordan Stephens and Harley Alexander-Sule, otherwise known as Rizzle Kicks, are the stars of a new PlayStation Vita ad which you can see below.
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
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Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Rockstar removes "next-gen" reference from job ad
If there’s one thing Rockstar could do to stir the games community more than mentioning next-gen consoles in a job ad, it’s going back into the ad and removing the ...
The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
ASA bans TalkTalk broadband ad
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider's broadband package was the "UK's safest."
The TV ad featured a toy family ...
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US Special Ops vet slams 'hideous' Modern Warfare 3 ad
A former US Army Special Operations Command paratrooper and Afghanistan veteran has spoken out in criticism of Activision’s leading Modern Warfare 3 Christmas ad.
Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
VIDEO: Rooney stars in FIFA 12 Xmas TV ad
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Skyrim's TV launch ad hits Sky 1
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
