Entries in 'ad' (79)

3DS game giveaway gets TV ad push

3DS game giveaway gets TV ad push

Nintendo is giving away 3DS games, and is promoting the offer via TV.

Christopher Dring
by Christopher Dring
on May 21st 2013 at 1:56PM in News
First PS4 UK TV ads planned for Champions League final - report

First PS4 UK TV ads planned for Champions League final - report

Sony will use May’s Champions League final to kickstart its PS4 marketing drive.

Ben Parfitt
by Ben Parfitt
on Apr 18th 2013 at 9:34AM in News
Global ad spend grew in 2012

Global ad spend grew in 2012

After the disastrous collapse of 2009, global advertising revenue is again on the rise.

Ben Parfitt
by Ben Parfitt
on Mar 26th 2013 at 3:44PM in News
VIDEO: See BioShock Infinite's TV ad

VIDEO: See BioShock Infinite's TV ad

The final TV ad for 2K Games’ BioShock Infinite has been released online just a week ahead of the game’s long-awaited release.

Ben Parfitt
by Ben Parfitt
on Mar 18th 2013 at 12:20PM in News

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PS4 teaser tops YouTube February ad leaderboards

PS4 teaser tops YouTube February ad leaderboards

Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February.

Ben Parfitt
by Ben Parfitt
on Mar 12th 2013 at 1:34PM in News
PS4 tops YouTube's most-watched ads list

PS4 tops YouTube's most-watched ads list

More than 26 million people watched Sony's reveal trailer for its next-generation PS4 console last month.

James Batchelor
by James Batchelor
on Mar 11th 2013 at 10:44AM in News
One moaning git leads to Wii U TV ad ban

One moaning git leads to Wii U TV ad ban

A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad.

Ben Parfitt
by Ben Parfitt
on Jan 17th 2013 at 9:55AM in News
Asda criticised over "sexist" Christmas TV ad

Asda criticised over "sexist" Christmas TV ad

UK supermarket chain Asda has come in for criticism over its Christmas TV campaign.

Ben Parfitt
by Ben Parfitt
on Nov 8th 2012 at 10:24AM in News

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Sony France runs Vita "four breasts" ad

Sony France runs Vita "four breasts" ad

The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism.

Ben Parfitt
by Ben Parfitt
on Nov 1st 2012 at 3:31PM in News
Robert Downey Jr stars in live-action Call of Duty: Black Ops II ad

Robert Downey Jr stars in live-action Call of Duty: Black Ops II ad

Activision has released a brand new live-action trailer for Call of Duty: Black Ops II.

Ben Parfitt
by Ben Parfitt
on Oct 29th 2012 at 2:43PM in News
Bridgestone denies Kevin Butler complaints

Bridgestone denies Kevin Butler complaints

Kevin Butler did not appear in the Bridgestone Tires ad at the centre of Sony’s new lawsuit, the tire company has claimed.

Ben Parfitt
by Ben Parfitt
on Oct 9th 2012 at 10:50AM in News
£4m war chest for Assassin's Creed III ad assault

£4m war chest for Assassin's Creed III ad assault

Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.

James Batchelor
by James Batchelor
on Sep 28th 2012 at 9:55AM in News

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The horror! Capcom's disturbing Resi TV ads

The horror! Capcom's disturbing Resi TV ads

Capcom debuted its frightening new live-action TV ad for Resident Evil 6 during England’s 5-0 win against Moldova.

Ben Parfitt
by Ben Parfitt
on Sep 19th 2012 at 2:08PM in News
Facebook drawing EA ad money away from TV and print

Facebook drawing EA ad money away from TV and print

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.

Ben Parfitt
by Ben Parfitt
on Aug 21st 2012 at 11:02AM in News
VIDEO: The best games recruitment ad ever

VIDEO: The best games recruitment ad ever

San Francisco based browser game developer Kixeye is in for a good day.

Ben Parfitt
by Ben Parfitt
on Aug 1st 2012 at 9:58AM in News
Nike becomes the first UK company to have Twitter ads banned

Nike becomes the first UK company to have Twitter ads banned

A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.

Ben Parfitt
by Ben Parfitt
on Jun 20th 2012 at 12:34PM in News

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Extended Halo 4 E3 trailer to air during England game

Extended Halo 4 E3 trailer to air during England game

Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start.

Ben Parfitt
by Ben Parfitt
on Jun 11th 2012 at 2:16PM in News
Ads that pause gameplay - coming to PS3?

Ads that pause gameplay - coming to PS3?

Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America.

Ben Parfitt
by Ben Parfitt
on May 25th 2012 at 11:04AM in News
Top Ten TV ad campaigns of 2012 so far

Top Ten TV ad campaigns of 2012 so far

The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.

Dominic Sacco
by Dominic Sacco
on May 18th 2012 at 10:40AM in News
MoH and CoD prepare Champions League ad showdown

MoH and CoD prepare Champions League ad showdown

Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich.

Ben Parfitt
by Ben Parfitt
on May 18th 2012 at 10:26AM in News
New Black Ops 2 trailer during Champions League final

New Black Ops 2 trailer during Champions League final

A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final.

Ben Parfitt
by Ben Parfitt
on May 17th 2012 at 11:22AM in News
Games and consoles TV advertising at five-year low?

Games and consoles TV advertising at five-year low?

This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.

Dominic Sacco
by Dominic Sacco
on Apr 23rd 2012 at 9:30AM in News
The changing length of games TV ad campaigns

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. 

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 10:00AM in News
Tesco declares itself "The Home of Gaming"

Tesco declares itself "The Home of Gaming"

In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself “The Home of Gaming”.

Ben Parfitt
by Ben Parfitt
on Mar 30th 2012 at 3:38PM in News
TV ad focus: PS Vita vs other handhelds

TV ad focus: PS Vita vs other handhelds

Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. 

Dominic Sacco
by Dominic Sacco
on Mar 26th 2012 at 11:46AM in News