Entries in 'ad' (79)
Nintendo is giving away 3DS games, and is promoting the offer via TV.
Sony will use May’s Champions League final to kickstart its PS4 marketing drive.
After the disastrous collapse of 2009, global advertising revenue is again on the rise.
The final TV ad for 2K Games’ BioShock Infinite has been released online just a week ahead of the game’s long-awaited release.
Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February.
More than 26 million people watched Sony's reveal trailer for its next-generation PS4 console last month.
A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad.
UK supermarket chain Asda has come in for criticism over its Christmas TV campaign.
The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism.
Activision has released a brand new live-action trailer for Call of Duty: Black Ops II.
Kevin Butler did not appear in the Bridgestone Tires ad at the centre of Sony’s new lawsuit, the tire company has claimed.
Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.
Capcom debuted its frightening new live-action TV ad for Resident Evil 6 during England’s 5-0 win against Moldova.
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
San Francisco based browser game developer Kixeye is in for a good day.
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.
Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start.
Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America.
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich.
A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself “The Home of Gaming”.
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.