Entries in 'ad' (80)
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
The days of the triple-A blockbuster are over, for today the games industry worships a new goal – the quadruple-A title.
British hip hop duo Jordan Stephens and Harley Alexander-Sule, otherwise known as Rizzle Kicks, are the stars of a new PlayStation Vita ad which you can see below.
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
If there’s one thing Rockstar could do to stir the games community more than mentioning next-gen consoles in a job ad, it’s going back into the ad and removing the ...
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider's broadband package was the "UK's safest."
The TV ad featured a toy family ...
A former US Army Special Operations Command paratrooper and Afghanistan veteran has spoken out in criticism of Activision’s leading Modern Warfare 3 Christmas ad.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
EA has enlisted Bad Boys and Transformers director Michael Bay to direct a new ad for upcoming street racer Need for Speed: The Run.
Sony’s not shy of going a bit leftfield for its PlayStation ads, but its latest TV spot for PS3 in the US is pure fan service.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first.
In the Java days of the mobile games industry, Tetris was a licence to print money, as tens of millions of feature phone owners parted with £5 or $5 to ...
EA’s annual all-star FIFA ad has become somewhat of a tradition, and this Sunday the UK public will get their first look at this year’s version.