Entries in 'ad' (91)
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
San Francisco based browser game developer Kixeye is in for a good day.
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.
Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start.
Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America.
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich.
A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself “The Home of Gaming”.
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
The days of the triple-A blockbuster are over, for today the games industry worships a new goal – the quadruple-A title.
British hip hop duo Jordan Stephens and Harley Alexander-Sule, otherwise known as Rizzle Kicks, are the stars of a new PlayStation Vita ad which you can see below.
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
If there’s one thing Rockstar could do to stir the games community more than mentioning next-gen consoles in a job ad, it’s going back into the ad and removing the ...
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider's broadband package was the "UK's safest."
The TV ad featured a toy family ...
A former US Army Special Operations Command paratrooper and Afghanistan veteran has spoken out in criticism of Activision’s leading Modern Warfare 3 Christmas ad.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...