Entries in 'ad' (80)
TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Forget triple-A - Microsoft gunning for quadruple-A experiences
The days of the triple-A blockbuster are over, for today the games industry worships a new goal – the quadruple-A title.
VIDEO: Rizzle Kicks star in new Vita ad
British hip hop duo Jordan Stephens and Harley Alexander-Sule, otherwise known as Rizzle Kicks, are the stars of a new PlayStation Vita ad which you can see below.
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The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Rockstar removes "next-gen" reference from job ad
If there’s one thing Rockstar could do to stir the games community more than mentioning next-gen consoles in a job ad, it’s going back into the ad and removing the ...
The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
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ASA bans TalkTalk broadband ad
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider's broadband package was the "UK's safest."
The TV ad featured a toy family ...
US Special Ops vet slams 'hideous' Modern Warfare 3 ad
A former US Army Special Operations Command paratrooper and Afghanistan veteran has spoken out in criticism of Activision’s leading Modern Warfare 3 Christmas ad.
Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
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3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
VIDEO: Rooney stars in FIFA 12 Xmas TV ad
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
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Skyrim's TV launch ad hits Sky 1
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
Michael Bay directs Need for Speed ad
EA has enlisted Bad Boys and Transformers director Michael Bay to direct a new ad for upcoming street racer Need for Speed: The Run.
VIDEO: Fans delight at new PS3 TV ad
Sony’s not shy of going a bit leftfield for its PlayStation ads, but its latest TV spot for PS3 in the US is pure fan service.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
VIDEO: See the F1 2011 debut ad
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first.
EA's Tetris is free, ad-supported on Android
In the Java days of the mobile games industry, Tetris was a licence to print money, as tens of millions of feature phone owners parted with £5 or $5 to ...
This year's FIFA ad debuts on Sunday
EA’s annual all-star FIFA ad has become somewhat of a tradition, and this Sunday the UK public will get their first look at this year’s version.
