Entries in 'ad' (80)

Robin Williams' sincere Zelda ad

Robin Williams' sincere Zelda ad

There are few things as sickening in this self-promoting and capitalist world as a money-laden celebrity taking to the camera to peddle insincere lies about a product in exchange for ...

Ben Parfitt
by Ben Parfitt
on Jun 16th 2011 at 11:33AM in News
Nintendo on board for Zumba TV ad

Nintendo on board for Zumba TV ad

Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo.

Ben Parfitt
by Ben Parfitt
on Jun 14th 2011 at 1:13PM in News
Gears of War 3 gets Champions League trailer

Gears of War 3 gets Champions League trailer

Microsoft has announced that a brand new Gears of War 3 trailer will be aired in the UK after the Champions League final this Saturday.

Ben Parfitt
by Ben Parfitt
on May 24th 2011 at 4:29PM in News
2K distances itself from leaked Top Spin ad

2K distances itself from leaked Top Spin ad

Publisher 2K Sports has attempted to halt the distribution of a Top Spin 4 ad that was never actually aired to the public.

Ben Parfitt
by Ben Parfitt
on Mar 22nd 2011 at 8:22AM in News

Advertisement

Valve: Ad agencies almost ‘worthless’

Valve: Ad agencies almost ‘worthless’

Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself.

Ben Parfitt
by Ben Parfitt
on Mar 17th 2011 at 8:13AM in News
PlayStation Phone ad leaks online

PlayStation Phone ad leaks online

Amazingly, the Sony Ericsson Xperia Play – or PlayStation Phone, if you prefer – has yet to be officially announced.

Ben Parfitt
by Ben Parfitt
on Feb 3rd 2011 at 3:15PM in News
New Black Ops TV ad tomorrow

New Black Ops TV ad tomorrow

With less than a month to go until Call of Duty: Black Ops is released worldwide on November 9th, Activision has confirmed that brand new trailer will be aired on ...

Ben Parfitt
by Ben Parfitt
on Oct 11th 2010 at 3:20PM in News
Full-length FIFA 11 TV ad debuts

Full-length FIFA 11 TV ad debuts

EA has lifted the lid on its feature TV spot for this year’s FIFA 11, which debuted during yesterday’s high-energy match between Manchester United and Liverpool.

Ben Parfitt
by Ben Parfitt
on Sep 20th 2010 at 9:17AM in News

Advertisement

ASA bans Final Fantasy XIII TV ad

ASA bans Final Fantasy XIII TV ad

The Advertising Standards Authority has banned a TV advert for Square Enix’s Final Fantasy XIII after it was ruled that footage from the PS3 version of the game was used ...

Ben Parfitt
by Ben Parfitt
on Aug 18th 2010 at 12:07PM in News
Full Birth of a Spartan trailer goes live

Full Birth of a Spartan trailer goes live

Yesterday you saw the cut-down TV version of Microsoft’s brand new live-action teaser trailer for Halo Reach. Now, courtesy of Kotaku, you can watch the full-length version:

Ben Parfitt
by Ben Parfitt
on Apr 29th 2010 at 12:02PM in News
Birth of a Spartan – WATCH IT HERE

Birth of a Spartan – WATCH IT HERE

The hype campaign for Halo Reach got turned up a notch with last night’s debut of cinematic movie short Birth of a Spartan – and you can watch it right ...

Ben Parfitt
by Ben Parfitt
on Apr 28th 2010 at 11:37AM in News
Praise for Nintendo’s Ant & Dec ad

Praise for Nintendo’s Ant & Dec ad

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.

Ben Parfitt
by Ben Parfitt
on Feb 4th 2010 at 12:30PM in News

Advertisement

US: Dante’s Inferno gets Super Bowl ad

US: Dante’s Inferno gets Super Bowl ad

Two days ahead of its North American release next Tuesday (Feb 9th), EA has confirmed that a 30 second TV ad will run during the fourth quarter of the region’s ...

Ben Parfitt
by Ben Parfitt
on Feb 1st 2010 at 2:44PM in News
Nintendo makes irritating ad list

Nintendo makes irritating ad list

Nintendo’s primetime TV ad featuring popular Geordie duo Ant and Dec has been named as one of the most irritating shorts of 2009, according to a new survey from Adwatch.

Ben Parfitt
by Ben Parfitt
on Jan 19th 2010 at 3:20PM in News
Nintendo plans big digital campaign

Nintendo plans big digital campaign

The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii.

Ben Parfitt
by Ben Parfitt
on Jan 18th 2010 at 12:30PM in News
Ant and Dec ad wins award

Ant and Dec ad wins award

Perennially popular Geordie duo Ant and Dec have helped Nintendo win a weekly marketing award from UTalkMarketing thanks to their new TV ad campaign for the Wii.

Ben Parfitt
by Ben Parfitt
on Nov 11th 2009 at 12:11PM in News

Advertisement

£6m ad spend for Left 4 Dead 2

£6m ad spend for Left 4 Dead 2

US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.

Ben Parfitt
by Ben Parfitt
on Nov 2nd 2009 at 2:10PM in News
Microsoft has the X Factor

Microsoft has the X Factor

Platform holder Microsoft has announced that it has bought up an entire ad break during the November 14th episode of ITV’s reality TV show X Factor as it ramps up ...

Ben Parfitt
by Ben Parfitt
on Oct 28th 2009 at 12:14PM in News
The Hut prepares £3m Q4 ad blitz

The Hut prepares £3m Q4 ad blitz

The Hut Group is to promote its own website for the first time in its history with a £3 million campaign this Q4 – after being ranked no.1 in The ...

Ben Parfitt
by Ben Parfitt
on Sep 30th 2009 at 10:56AM in News
FIFA 10 ad debuts this Sunday

FIFA 10 ad debuts this Sunday

Publisher EA will this Sunday air its one-off two-minute TV special starring England front man Wayne Rooney to promote the upcoming release of FIFA 10 on October 2nd.

Ben Parfitt
by Ben Parfitt
on Sep 18th 2009 at 5:31PM in News
Sainsbury’s in console marketing blitz

Sainsbury’s in console marketing blitz

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas.

Ben Parfitt
by Ben Parfitt
on Aug 24th 2009 at 10:32AM in News
Sony pulls WipEout ad

Sony pulls WipEout ad

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing ...

Ben Parfitt
by Ben Parfitt
on Aug 4th 2009 at 12:32PM in News
Capcom plots Monster Hunter success

Capcom plots Monster Hunter success

Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game.

Ben Parfitt
by Ben Parfitt
on Jul 29th 2009 at 1:24PM in News
PC World's biggest ever ad campaign

PC World's biggest ever ad campaign

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.

Ben Parfitt
by Ben Parfitt
on May 28th 2009 at 1:37PM in News
Early start for Creed sequel ads

Early start for Creed sequel ads

The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2.

Ben Parfitt
by Ben Parfitt
on May 25th 2009 at 4:00PM in News