Entries in 'ads' (61)
Sorcery
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PlayStation Move has enabled gamers to carry out things they might dream of in reality. Dancing a number on Broadway, working out with Spice Girl’s Mel B or even performing Kung ...
The relationship between games advertising and sales
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.
Microsoft expands Xbox Live ad presence
An expanded range of TV-like advertisements are set to appear on Xbox Live in the near future.
Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
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The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
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What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Top five kids gaming sites' share of TV ad market
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.
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Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
Katy Perry teams up with The Sims
EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.
How games TV ads translate into sales
We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales?
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Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Xbox dash "designed for ads", users discover ad block workaround
One developer has labelled the new Xbox 360 ‘Metro’ dashboard “an advertiser’s dream” and criticised it for effectively hiding away a user’s game content.
2012 push for Zumba sequel
Zumba Fitness 2 will receive a big post-release push to ensure the title sells strongly in the New Year.
Four game bundle kicks off PS3 Xmas ad campaign
Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.
Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.
MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
