Entries in 'advergaming' (2)

In-game ads to top $7.2bn by 2016

In-game ads to top $7.2bn by 2016

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?

James Batchelor
by James Batchelor
on Sep 15th 2011 at 10:52AM in News
Asda game promotes World Cup deals

Asda game promotes World Cup deals

Asda has hired promotional game development specialist Matmi to create Make a Save; a title conceived to advertise the supermarket chain's World Cup offers.

Released today, the penalty shootout themed ...

Will Freeman
by Will Freeman
on Jun 21st 2010 at 2:22PM in News