Entries in 'advertising' (85)
FEATURE: 2012's biggest TV advertisers
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
What's driving the decline in games advertising?
The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.
The relationship between games advertising and sales
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.
505 aims for success with Sniper
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
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Is Tesco the home of game advertising?
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
Kinect Rush cinema ads to reach 1.3m people
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.
ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
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MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Top five kids gaming sites' share of TV ad market
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
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Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
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Messi defects from PES to FIFA
Barcelona and Argentina football star Lionel Messi has been signed by EA as its new “global face of the EA Sports FIFA franchise”.
MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Monster ad plan for Moshi DS game
A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang.
Activision takes to the streets for MW3 invasion
EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September.
EA Legends makes gamers the commodity
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
