Entries in 'advertising' (30)
The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the ...
It has emerged that two YouTubers who failed to declare their financial ties to games promoted on their channels.
A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos.
Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.
Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.
Media firm Future has acquired London-based internet and advertising providing Net Communities.
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA).
Blizzard will give its free-to-play card battler Hearthstone a big push with a TV ad that will air during the NBA and NHL finals in the US.
The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted.
A leaked letter sent to content creators has confirmed YouTube’s long-suspected plan to launch an ad-free subscription service for viewers.
PlayStation Vita owners eligible in the class action lawsuit brought against Sony for deceptive advertising of its handheld have received instructions on how to collect cash, PlayStation Store credit, or ...
Four of the biggest video game TV ad spenders in the US in Q1 were mobile game companies.
Online retailer Ebuyer.com has announced its first TV sponsorship campaign with UK TV channel Dave.
Why are so many consumers reacting badly to video game Facebook advertising? The social network’s global director of gaming sales, Rick Kelley, tells MCV why publishers ought to cover up ...
So web ads annoy you? Do they annoy you enough to make you cough up a subscription to use the internet?
Candy Crush Saga creator King runs more television advertisements than any other video game company out there, according to advertising metrics company iSpot.tv.
Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
Generation Media says that television advertising is the most effective way to reach a younger audience...
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.