Entries in 'advertising' (100)
Steve Jobs ordered Apple to pull Fox Network ads
The late Apple boss Steve Jobs pulled the plug on his firm advertising its products Rupert Murdoch’s TV network Fox.
The Death of TV Advertising
There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.
Global ad spend grew in 2012
After the disastrous collapse of 2009, global advertising revenue is again on the rise.
The New Rules of Video Games Marketing
The bedrock of any video game or console launch is its marketing.
Advertisement
Further digital growth at Future as UK leads the way
Future PLC has announced digital revenue growth of 24 per cent for its most recent financial quarter.
IGN and TalkSport sign cross-platform ad deal
IGN and TalkSport have forged a new commercial alliance that allows for cross-platform advertising.
Q4 games advertising revenue drops 40% this Christmas
The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.
'Hitman is something to fear this Christmas', warns Square
All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.
Advertisement
Wii U TV campaign is go
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.
'Broadest ever' F1 campaign unveiled
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
ASA rules against Activision's Modern Warfare 3 ad
The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads.
Advertisement
TV advertising loses appeal for games firms
Major games publishers are turning their backs on TV advertising.
Nike becomes the first UK company to have Twitter ads banned
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.
ASA rejects Mass Effect 3 ending complaints
Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending.
FEATURE: 2012's biggest TV advertisers
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
Advertisement
What's driving the decline in games advertising?
The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.
The relationship between games advertising and sales
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.
505 aims for success with Sniper
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
Is Tesco the home of game advertising?
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
Kinect Rush cinema ads to reach 1.3m people
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.
ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Top five kids gaming sites' share of TV ad market
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.
