Entries in 'advertising' (30)

FTC rules Machinima 'deceived' viewers with Xbox One ads

FTC rules Machinima 'deceived' viewers with Xbox One ads

The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the ...

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2015 at 10:31AM in News
Dead Realm publisher accused of flouting YouTube advertising guidelines

Dead Realm publisher accused of flouting YouTube advertising guidelines

It has emerged that two YouTubers who failed to declare their financial ties to games promoted on their channels.

Ben Parfitt
by Ben Parfitt
on Aug 20th 2015 at 3:27PM in News
UK advertising regulator publishes YouTuber guidelines

UK advertising regulator publishes YouTuber guidelines

A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos.

Ben Parfitt
by Ben Parfitt
on Aug 19th 2015 at 12:00PM in News
Bethesda turns to Tinder to push Fallout Shelter

Bethesda turns to Tinder to push Fallout Shelter

Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.

Alex Calvin
by Alex Calvin
on Aug 18th 2015 at 11:04AM in News

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Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.

Matthew Jarvis
by Matthew Jarvis
on Aug 12th 2015 at 5:00PM in News
Future acquires online advertising and publishing platform Net Communities

Future acquires online advertising and publishing platform Net Communities

Media firm Future has acquired London-based internet and advertising providing Net Communities.

Ben Parfitt
by Ben Parfitt
on Jul 7th 2015 at 9:17AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
ASA ponders investigation of three online games

ASA ponders investigation of three online games

The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA).

Ben Parfitt
by Ben Parfitt
on Jun 4th 2015 at 1:49PM in News

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VIDEO: Hearthstone ad to air during NBA and NHL finals

VIDEO: Hearthstone ad to air during NBA and NHL finals

Blizzard will give its free-to-play card battler Hearthstone a big push with a TV ad that will air during the NBA and NHL finals in the US.

Ben Parfitt
by Ben Parfitt
on Jun 3rd 2015 at 9:36AM in News
ASA warns Sony and GAME over 20th Anniversary PS4 competition

ASA warns Sony and GAME over 20th Anniversary PS4 competition

The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted.

Ben Parfitt
by Ben Parfitt
on May 13th 2015 at 10:36AM in News
Ad-free, subscription-based YouTube service incoming

Ad-free, subscription-based YouTube service incoming

A leaked letter sent to content creators has confirmed YouTube’s long-suspected plan to launch an ad-free subscription service for viewers.

Ben Parfitt
by Ben Parfitt
on Apr 9th 2015 at 9:53AM in News
Eligible members of PS Vita class action settlement can now collect

Eligible members of PS Vita class action settlement can now collect

PlayStation Vita owners eligible in the class action lawsuit brought against Sony for deceptive advertising of its handheld have received instructions on how to collect cash, PlayStation Store credit, or ...

Erik Johnson
by Erik Johnson
on Apr 7th 2015 at 9:49PM in News

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Mobile company TV ad spend outpacing console games

Mobile company TV ad spend outpacing console games

Four of the biggest video game TV ad spenders in the US in Q1 were mobile game companies.

Ben Parfitt
by Ben Parfitt
on Apr 7th 2015 at 3:13PM in News
Ebuyer signs with Dave for first TV sponsorship deal

Ebuyer signs with Dave for first TV sponsorship deal

Online retailer Ebuyer.com has announced its first TV sponsorship campaign with UK TV channel Dave.

by Jade Burke
on Dec 17th 2014 at 4:12PM in News
No sex please, we're Facebook

No sex please, we're Facebook

Why are so many consumers reacting badly to video game Facebook advertising? The social network’s global director of gaming sales, Rick Kelley, tells MCV why publishers ought to cover up ...

Christopher Dring
by Christopher Dring
on Dec 9th 2014 at 2:44PM in News
Google introduces a subscription service to rid the internet of advertising

Google introduces a subscription service to rid the internet of advertising

So web ads annoy you? Do they annoy you enough to make you cough up a subscription to use the internet?

Ben Parfitt
by Ben Parfitt
on Nov 21st 2014 at 10:09AM in News

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King tops in TV ads over Sony, Microsoft - report

King tops in TV ads over Sony, Microsoft - report

Candy Crush Saga creator King runs more television advertisements than any other video game company out there, according to advertising metrics company iSpot.tv.

Erik Johnson
by Erik Johnson
on Oct 9th 2014 at 3:26AM in News
Nintendo launches Frubes marketing campaign

Nintendo launches Frubes marketing campaign

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.

Matthew Jarvis
by Matthew Jarvis
on Oct 2nd 2014 at 2:41PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
TV advertising still pivotal to kids market

TV advertising still pivotal to kids market

Generation Media says that television advertising is the most effective way to reach a younger audience...

on Jul 3rd 2014 at 1:15PM in News
Predicting the Q4 video game TV invasion

Predicting the Q4 video game TV invasion

Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...

on Oct 17th 2013 at 2:04PM in News
Warner Bros spends big on Batman: Arkham Origins

Warner Bros spends big on Batman: Arkham Origins

Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.

Christopher Dring
by Christopher Dring
on Oct 15th 2013 at 3:38PM in News
UK games industry spending £128m on Christmas advertising

UK games industry spending £128m on Christmas advertising

There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.

Christopher Dring
by Christopher Dring
on Oct 11th 2013 at 11:35AM in News
Microsoft accuses AdAge reports of misinterpretation

Microsoft accuses AdAge reports of misinterpretation

Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.

Ben Parfitt
by Ben Parfitt
on Oct 8th 2013 at 9:31AM in News
UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.

Ben Parfitt
by Ben Parfitt
on Oct 7th 2013 at 12:09PM in News