Entries in 'advertising' (110)
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.
The Advertising Standards Authority has rejected a complaint raised against retailer GAME.
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.
InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires.
Games-centric advertising agency Intergi has announced that revenues at its new European arm have tripled in its first year.
Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said.
The late Apple boss Steve Jobs pulled the plug on his firm advertising its products Rupert Murdoch’s TV network Fox.
There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.
After the disastrous collapse of 2009, global advertising revenue is again on the rise.
The bedrock of any video game or console launch is its marketing.
Future PLC has announced digital revenue growth of 24 per cent for its most recent financial quarter.
IGN and TalkSport have forged a new commercial alliance that allows for cross-platform advertising.
The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.
All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads.
Major games publishers are turning their backs on TV advertising.
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.
Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending.