Entries in 'advertising' (100)

Steve Jobs ordered Apple to pull Fox Network ads

Steve Jobs ordered Apple to pull Fox Network ads

The late Apple boss Steve Jobs pulled the plug on his firm advertising its products Rupert Murdoch’s TV network Fox.

Ben Parfitt
by Ben Parfitt
on May 8th 2013 at 1:36PM in News
The Death of TV Advertising

The Death of TV Advertising

There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.

Christopher Dring
by Christopher Dring
on May 8th 2013 at 11:24AM in News
Global ad spend grew in 2012

Global ad spend grew in 2012

After the disastrous collapse of 2009, global advertising revenue is again on the rise.

Ben Parfitt
by Ben Parfitt
on Mar 26th 2013 at 3:44PM in News
The New Rules of Video Games Marketing

The New Rules of Video Games Marketing

The bedrock of any video game or console launch is its marketing.

James Batchelor
by James Batchelor
on Feb 27th 2013 at 1:19PM in News

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Further digital growth at Future as UK leads the way

Further digital growth at Future as UK leads the way

Future PLC has announced digital revenue growth of 24 per cent for its most recent financial quarter.

Ben Parfitt
by Ben Parfitt
on Feb 4th 2013 at 12:52PM in News
IGN and TalkSport sign cross-platform ad deal

IGN and TalkSport sign cross-platform ad deal

IGN and TalkSport have forged a new commercial alliance that allows for cross-platform advertising.

Christopher Dring
by Christopher Dring
on Jan 24th 2013 at 12:57PM in News
Q4 games advertising revenue drops 40% this Christmas

Q4 games advertising revenue drops 40% this Christmas

The age of excess is clearly over. UK games firms are spending £99m on advertising this Christmas, MCV can reveal.

Christopher Dring
by Christopher Dring
on Oct 19th 2012 at 9:45AM in News
'Hitman is something to fear this Christmas', warns Square

'Hitman is something to fear this Christmas', warns Square

All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’.

James Batchelor
by James Batchelor
on Oct 18th 2012 at 2:10PM in News

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Wii U TV campaign is go

Wii U TV campaign is go

The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch.

Michael French
by Michael French
on Oct 18th 2012 at 12:07PM in News
'Broadest ever' F1 campaign unveiled

'Broadest ever' F1 campaign unveiled

Codemasters hopes to take F1 2012 to the masses with its TV campaign.

Lauren Wainwright
by Lauren Wainwright
on Sep 19th 2012 at 2:05PM in News
Facebook drawing EA ad money away from TV and print

Facebook drawing EA ad money away from TV and print

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.

Ben Parfitt
by Ben Parfitt
on Aug 21st 2012 at 11:02AM in News
ASA rules against Activision's Modern Warfare 3 ad

ASA rules against Activision's Modern Warfare 3 ad

The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads.

Ben Parfitt
by Ben Parfitt
on Jul 25th 2012 at 1:25PM in News

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TV advertising loses appeal for games firms

TV advertising loses appeal for games firms

Major games publishers are turning their backs on TV advertising.

Christopher Dring
by Christopher Dring
on Jul 23rd 2012 at 3:31PM in News
Nike becomes the first UK company to have Twitter ads banned

Nike becomes the first UK company to have Twitter ads banned

A Twitter advertising campaign organized by Nike has become the first to be banned in the UK.

Ben Parfitt
by Ben Parfitt
on Jun 20th 2012 at 12:34PM in News
ASA rejects Mass Effect 3 ending complaints

ASA rejects Mass Effect 3 ending complaints

Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending.

Ben Parfitt
by Ben Parfitt
on Jun 14th 2012 at 9:36AM in News
FEATURE: 2012's biggest TV advertisers

FEATURE: 2012's biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...

Ben Parfitt
by Ben Parfitt
on May 15th 2012 at 2:32PM in News

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What's driving the decline in games advertising?

What's driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.

Dominic Sacco
by Dominic Sacco
on May 4th 2012 at 11:52AM in News
The relationship between games advertising and sales

The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.

Dominic Sacco
by Dominic Sacco
on Apr 30th 2012 at 11:36AM in News
505 aims for success with Sniper

505 aims for success with Sniper

Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.

Dominic Sacco
by Dominic Sacco
on Apr 25th 2012 at 11:43AM in News
Is Tesco the home of game advertising?

Is Tesco the home of game advertising?

We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.

Dominic Sacco
by Dominic Sacco
on Apr 13th 2012 at 10:30AM in News
Kinect Rush cinema ads to reach 1.3m people

Kinect Rush cinema ads to reach 1.3m people

Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.

Dominic Sacco
by Dominic Sacco
on Apr 4th 2012 at 2:54PM in News
ShopTo.net kicks off TV ad drive

ShopTo.net kicks off TV ad drive

Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.

Ben Parfitt
by Ben Parfitt
on Mar 6th 2012 at 3:34PM in News
What's causing the drop in games TV advertising?

What's causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.

Dominic Sacco
by Dominic Sacco
on Mar 5th 2012 at 10:16AM in News
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). 

Dominic Sacco
by Dominic Sacco
on Feb 17th 2012 at 11:00AM in News
Top five kids gaming sites' share of TV ad market

Top five kids gaming sites' share of TV ad market

Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.

Dominic Sacco
by Dominic Sacco
on Feb 10th 2012 at 6:18PM in News