Entries in 'advertising' (28)

OPINION: How are advertisers making the most of the mobile gaming revolution?

OPINION: How are advertisers making the most of the mobile gaming revolution?

Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.

on Sep 30th 2016 at 11:40AM in News
YouTubers in uproar as site penalises edgy content

YouTubers in uproar as site penalises edgy content

Video streaming giant YouTube has once again infuriated a number of its biggest stars by withholding advertising revenue.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2016 at 9:51AM in News
Global eSports sponsorship to smash £500m this year

Global eSports sponsorship to smash £500m this year

Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016.

Christopher Dring
by Christopher Dring
on Jul 28th 2016 at 12:23PM in News
OPINION: Why is games TV advertising 
down year-on-year?

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.

on Jul 25th 2016 at 11:15AM in News

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Gears of War 4 outspending current releases in US TV ad response

Gears of War 4 outspending current releases in US TV ad response

Microsoft’s Gears of War 4 may not be arriving for another six months, but it currently has a bigger ad presence on US TV than games that are just around ...

Ben Parfitt
by Ben Parfitt
on Apr 25th 2016 at 3:28PM in News
Machinima and FTC call peace on deceptive advertising complaint

Machinima and FTC call peace on deceptive advertising complaint

The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements.

Ben Parfitt
by Ben Parfitt
on Mar 21st 2016 at 2:47PM in News
Machine Zone spent $5m on Schwarzenegger Mobile Strike Super Bowl ad

Machine Zone spent $5m on Schwarzenegger Mobile Strike Super Bowl ad

Game of War developer Machine Zone has spent big on a Super Bowl ad for the second year running.

Ben Parfitt
by Ben Parfitt
on Feb 8th 2016 at 2:12PM in News
Pokemon is getting its first ever Super Bowl ad

Pokemon is getting its first ever Super Bowl ad

Viewers of this year’s Super Bowl will for the first time be greeted with a Pokemon ad.

Ben Parfitt
by Ben Parfitt
on Jan 25th 2016 at 4:19PM in News

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Activision tops US November TV ads

Activision tops US November TV ads

Over $94m was spent on television games advertising for the month of November in America. 

Alex Calvin
by Alex Calvin
on Dec 8th 2015 at 1:50PM in News
'Find a new audience by looking outside of games'

'Find a new audience by looking outside of games'

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups

on Dec 1st 2015 at 1:53PM in News
Activision leads US TV ad race

Activision leads US TV ad race

The flurry of triple-A console releases has seen console publishers race back to the top of the TV advertisement battle in the US.

Ben Parfitt
by Ben Parfitt
on Nov 20th 2015 at 11:25AM in News
ASA won't take further action over Black Ops III Nuketown marketing mistake

ASA won't take further action over Black Ops III Nuketown marketing mistake

The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content.

Ben Parfitt
by Ben Parfitt
on Nov 19th 2015 at 3:31PM in News

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Xbox UK plots multi-million Tomb Raider ad blitz

Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push.

Matthew Jarvis
by Matthew Jarvis
on Oct 30th 2015 at 12:28PM in News
Adverts on Steam? No thanks, says Valve

Adverts on Steam? No thanks, says Valve

Valve’s PC platform Steam looks to remain out-of-bounds for advertising partners for the foreseeable future.

Ben Parfitt
by Ben Parfitt
on Oct 16th 2015 at 12:29PM in News
More free-to-play titles will fall foul of ASA, predicts Lovell

More free-to-play titles will fall foul of ASA, predicts Lovell

More free-to-play games will be criticised by the Advertising Standards Authority for trying to ‘exhort’ money from children. 

Christopher Dring
by Christopher Dring
on Sep 4th 2015 at 11:30AM in News
FTC rules Machinima 'deceived' viewers with Xbox One ads

FTC rules Machinima 'deceived' viewers with Xbox One ads

The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the ...

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2015 at 10:31AM in News

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Dead Realm publisher accused of flouting YouTube advertising guidelines

Dead Realm publisher accused of flouting YouTube advertising guidelines

It has emerged that two YouTubers who failed to declare their financial ties to games promoted on their channels.

Ben Parfitt
by Ben Parfitt
on Aug 20th 2015 at 3:27PM in News
UK advertising regulator publishes YouTuber guidelines

UK advertising regulator publishes YouTuber guidelines

A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos.

Ben Parfitt
by Ben Parfitt
on Aug 19th 2015 at 12:00PM in News
Bethesda turns to Tinder to push Fallout Shelter

Bethesda turns to Tinder to push Fallout Shelter

Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.

Alex Calvin
by Alex Calvin
on Aug 18th 2015 at 11:04AM in News
Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.

Matthew Jarvis
by Matthew Jarvis
on Aug 12th 2015 at 5:00PM in News
Future acquires online advertising and publishing platform Net Communities

Future acquires online advertising and publishing platform Net Communities

Media firm Future has acquired London-based internet and advertising providing Net Communities.

Ben Parfitt
by Ben Parfitt
on Jul 7th 2015 at 9:17AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
ASA ponders investigation of three online games

ASA ponders investigation of three online games

The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA).

Ben Parfitt
by Ben Parfitt
on Jun 4th 2015 at 1:49PM in News
VIDEO: Hearthstone ad to air during NBA and NHL finals

VIDEO: Hearthstone ad to air during NBA and NHL finals

Blizzard will give its free-to-play card battler Hearthstone a big push with a TV ad that will air during the NBA and NHL finals in the US.

Ben Parfitt
by Ben Parfitt
on Jun 3rd 2015 at 9:36AM in News
ASA warns Sony and GAME over 20th Anniversary PS4 competition

ASA warns Sony and GAME over 20th Anniversary PS4 competition

The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted.

Ben Parfitt
by Ben Parfitt
on May 13th 2015 at 10:36AM in News