Entries in 'advertising' (18)

Facebook introduces Rewarded Video ads

Facebook introduces Rewarded Video ads

Games publishers now have the option of utilising Rewarded Video in their Facebook titles.

Ben Parfitt
by Ben Parfitt
on Jun 28th 2017 at 4:00PM in News
Facebook on maximising the reach of your campaigns

Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content ...

Seth Barton
by Seth Barton
on Jun 8th 2017 at 3:00PM in News
YouTube ad crisis is hitting Call of Duty community

YouTube ad crisis is hitting Call of Duty community

The sensitivity about mature content on YouTube is leaving many who specialise in violent games out of pocket.

Ben Parfitt
by Ben Parfitt
on May 4th 2017 at 9:29AM in News
ASA bans Mobile Strike ad

ASA bans Mobile Strike ad

A Machine Zone YouTube for smartphone game Mobile Strike must not be shown again, the Advertising Standards Authority has ruled.

Ben Parfitt
by Ben Parfitt
on Apr 6th 2017 at 11:03AM in News

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Google reckons new AI is stamping out YouTube hate speech ads

Google reckons new AI is stamping out YouTube hate speech ads

Web giant Google claims that a new AI system has increased the number of YouTube videos identified as containing hate speech by a factor of five.

Ben Parfitt
by Ben Parfitt
on Apr 4th 2017 at 10:59AM in News
HTC is bringing ads to Vive that can tell if you look at them

HTC is bringing ads to Vive that can tell if you look at them

Advertisers will soon be able to participate in a VR advertising system that only charges them if a player looks at their ad.

Ben Parfitt
by Ben Parfitt
on Mar 31st 2017 at 10:48AM in News
YouTube faces advertiser exodus over hate speech fears

YouTube faces advertiser exodus over hate speech fears

A growing list of major global brands are withdrawing their advertising spend on YouTube due to the fear of being associated with hate speech.

Ben Parfitt
by Ben Parfitt
on Mar 27th 2017 at 9:44AM in News
Mobile and video drive digital advertising in 2017

Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.

on Mar 9th 2017 at 9:41AM in News

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Opinion: Getting the mix just right - the main developments in the games TV channel mix

Opinion: Getting the mix just right - the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...

on Feb 1st 2017 at 11:30AM in News
Opinion - 2016: A new gaming advertising landscape

Opinion - 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.

on Dec 13th 2016 at 10:45AM in News
OPINION: How are advertisers making the most of the mobile gaming revolution?

OPINION: How are advertisers making the most of the mobile gaming revolution?

Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.

on Sep 30th 2016 at 11:40AM in News
YouTubers in uproar as site penalises edgy content

YouTubers in uproar as site penalises edgy content

Video streaming giant YouTube has once again infuriated a number of its biggest stars by withholding advertising revenue.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2016 at 9:51AM in News

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Global eSports sponsorship to smash £500m this year

Global eSports sponsorship to smash £500m this year

Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016.

Christopher Dring
by Christopher Dring
on Jul 28th 2016 at 12:23PM in News
OPINION: Why is games TV advertising 
down year-on-year?

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.

on Jul 25th 2016 at 11:15AM in News
Gears of War 4 outspending current releases in US TV ad response

Gears of War 4 outspending current releases in US TV ad response

Microsoft’s Gears of War 4 may not be arriving for another six months, but it currently has a bigger ad presence on US TV than games that are just around ...

Ben Parfitt
by Ben Parfitt
on Apr 25th 2016 at 3:28PM in News
Machinima and FTC call peace on deceptive advertising complaint

Machinima and FTC call peace on deceptive advertising complaint

The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements.

Ben Parfitt
by Ben Parfitt
on Mar 21st 2016 at 2:47PM in News

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Machine Zone spent $5m on Schwarzenegger Mobile Strike Super Bowl ad

Machine Zone spent $5m on Schwarzenegger Mobile Strike Super Bowl ad

Game of War developer Machine Zone has spent big on a Super Bowl ad for the second year running.

Ben Parfitt
by Ben Parfitt
on Feb 8th 2016 at 2:12PM in News
Pokemon is getting its first ever Super Bowl ad

Pokemon is getting its first ever Super Bowl ad

Viewers of this year’s Super Bowl will for the first time be greeted with a Pokemon ad.

Ben Parfitt
by Ben Parfitt
on Jan 25th 2016 at 4:19PM in News