Entries in 'advertising' (110)

FEATURE: 2012's biggest TV advertisers

FEATURE: 2012's biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...

Ben Parfitt
by Ben Parfitt
on May 15th 2012 at 2:32PM in News
What's driving the decline in games advertising?

What's driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.

Dominic Sacco
by Dominic Sacco
on May 4th 2012 at 11:52AM in News
The relationship between games advertising and sales

The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles.

Dominic Sacco
by Dominic Sacco
on Apr 30th 2012 at 11:36AM in News
505 aims for success with Sniper

505 aims for success with Sniper

Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.

Dominic Sacco
by Dominic Sacco
on Apr 25th 2012 at 11:43AM in News

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Is Tesco the home of game advertising?

Is Tesco the home of game advertising?

We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.

Dominic Sacco
by Dominic Sacco
on Apr 13th 2012 at 10:30AM in News
Kinect Rush cinema ads to reach 1.3m people

Kinect Rush cinema ads to reach 1.3m people

Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure.

Dominic Sacco
by Dominic Sacco
on Apr 4th 2012 at 2:54PM in News
ShopTo.net kicks off TV ad drive

ShopTo.net kicks off TV ad drive

Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.

Ben Parfitt
by Ben Parfitt
on Mar 6th 2012 at 3:34PM in News
What's causing the drop in games TV advertising?

What's causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.

Dominic Sacco
by Dominic Sacco
on Mar 5th 2012 at 10:16AM in News

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MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). 

Dominic Sacco
by Dominic Sacco
on Feb 17th 2012 at 11:00AM in News
Top five kids gaming sites' share of TV ad market

Top five kids gaming sites' share of TV ad market

Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.

Dominic Sacco
by Dominic Sacco
on Feb 10th 2012 at 6:18PM in News
The Darkness II ad plan revealed

The Darkness II ad plan revealed

2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.

Dominic Sacco
by Dominic Sacco
on Feb 8th 2012 at 4:05PM in News
Games becomes second-fastest growing TV ad sector

Games becomes second-fastest growing TV ad sector

Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.

Dominic Sacco
by Dominic Sacco
on Feb 3rd 2012 at 2:12PM in News

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Games advertising jumps year-on-year

Games advertising jumps year-on-year

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. 

Dominic Sacco
by Dominic Sacco
on Jan 27th 2012 at 12:16PM in News
Games TV ads: The top ten publishers of 2011

Games TV ads: The top ten publishers of 2011

We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.

Dominic Sacco
by Dominic Sacco
on Jan 20th 2012 at 10:50AM in News
3DS vs DS: Battle of the TV ads

3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?

Dominic Sacco
by Dominic Sacco
on Dec 13th 2011 at 9:00AM in News
Sony targets 360 and Wii owners with Christmas ad

Sony targets 360 and Wii owners with Christmas ad

SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...

Christopher Dring
by Christopher Dring
on Dec 9th 2011 at 9:31AM in News

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Messi defects from PES to FIFA

Messi defects from PES to FIFA

Barcelona and Argentina football star Lionel Messi has been signed by EA as its new “global face of the EA Sports FIFA franchise”.

Ben Parfitt
by Ben Parfitt
on Nov 24th 2011 at 11:45AM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 30th)

MCV GameTime: Industry TV advertising monitor (wk ending October 30th)

We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.

Dominic Sacco
by Dominic Sacco
on Nov 18th 2011 at 3:19PM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)

MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.

Dominic Sacco
by Dominic Sacco
on Nov 11th 2011 at 3:47PM in News
Monster ad plan for Moshi DS game

Monster ad plan for Moshi DS game

A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang.

Dominic Sacco
by Dominic Sacco
on Nov 9th 2011 at 2:30PM in News
Activision takes to the streets for MW3 invasion

Activision takes to the streets for MW3 invasion

EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation.

James Batchelor
by James Batchelor
on Nov 4th 2011 at 1:34PM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.

Dominic Sacco
by Dominic Sacco
on Nov 4th 2011 at 1:12PM in News
MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)

MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)

We look at recent TV advertising activity for games and the leading campaigns from September.

Dominic Sacco
by Dominic Sacco
on Oct 14th 2011 at 3:05PM in News
EA Legends makes gamers the commodity

EA Legends makes gamers the commodity

Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.

Ben Parfitt
by Ben Parfitt
on Oct 3rd 2011 at 9:22AM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.

Dominic Sacco
by Dominic Sacco
on Sep 30th 2011 at 4:09PM in News