Entries in 'advertising' (100)
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
Barcelona and Argentina football star Lionel Messi has been signed by EA as its new “global face of the EA Sports FIFA franchise”.
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang.
EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
We look at recent TV advertising activity for games and the leading campaigns from September.
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
Microsoft will be running unique 'live' TV ads throughout the next week to promote Gears of War 3.
Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
MCV Pacific has continued its expansion with the introduction of Guy 'Yug' Blomberg as marketing and advertising manager.
We look at the latest TV advertising activity for games targeting men, children and housewives.