Entries in 'advertising' (100)
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
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3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
Messi defects from PES to FIFA
Barcelona and Argentina football star Lionel Messi has been signed by EA as its new “global face of the EA Sports FIFA franchise”.
MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
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MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Monster ad plan for Moshi DS game
A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang.
Activision takes to the streets for MW3 invasion
EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
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MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September.
EA Legends makes gamers the commodity
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
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'Live' Gears of War ads kick off tomorrow
Microsoft will be running unique 'live' TV ads throughout the next week to promote Gears of War 3.
Forza Motorsport 4 chases petrolheads
Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4.
MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
In-game ads to top $7.2bn by 2016
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
MCV GameTime: Industry TV advertising monitor (wk ending August 26th)
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
MCV Pacific appoints marketing and advertising Manager
MCV Pacific has continued its expansion with the introduction of Guy 'Yug' Blomberg as marketing and advertising manager.
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives.
