Entries in 'advertising' (11)

TV advertising still pivotal to kids market

TV advertising still pivotal to kids market

Generation Media says that television advertising is the most effective way to reach a younger audience...

on Jul 3rd 2014 at 1:15PM in News
Predicting the Q4 video game TV invasion

Predicting the Q4 video game TV invasion

Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4...

on Oct 17th 2013 at 2:04PM in News
Warner Bros spends big on Batman: Arkham Origins

Warner Bros spends big on Batman: Arkham Origins

Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.

Christopher Dring
by Christopher Dring
on Oct 15th 2013 at 3:38PM in News
UK games industry spending £128m on Christmas advertising

UK games industry spending £128m on Christmas advertising

There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.

Christopher Dring
by Christopher Dring
on Oct 11th 2013 at 11:35AM in News

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Microsoft accuses AdAge reports of misinterpretation

Microsoft accuses AdAge reports of misinterpretation

Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.

Ben Parfitt
by Ben Parfitt
on Oct 8th 2013 at 9:31AM in News
UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.

Ben Parfitt
by Ben Parfitt
on Oct 7th 2013 at 12:09PM in News
ASA dismisses GAME "We Won't Be Beaten on Trade-ins" complaint

ASA dismisses GAME "We Won't Be Beaten on Trade-ins" complaint

The Advertising Standards Authority has rejected a complaint raised against retailer GAME.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2013 at 2:11PM in News
Peak season push for Pikmin 3

Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.

Greg Lockley
by Greg Lockley
on Jul 31st 2013 at 2:36PM in News

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TV ads lift Forge of Empires past 10m users

TV ads lift Forge of Empires past 10m users

InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires.

James Batchelor
by James Batchelor
on Jul 31st 2013 at 2:32PM in News
Intergi Europe triples revenue in first year

Intergi Europe triples revenue in first year

Games-centric advertising agency Intergi has announced that revenues at its new European arm have tripled in its first year.

Ben Parfitt
by Ben Parfitt
on Jul 19th 2013 at 2:12PM in News
Kinect 2.0 to drive targeted, integrated Xbox One advertising platform

Kinect 2.0 to drive targeted, integrated Xbox One advertising platform

Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said.

Ben Parfitt
by Ben Parfitt
on Jul 4th 2013 at 1:11PM in News