Entries in 'advertising' (110)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
Microsoft will be running unique 'live' TV ads throughout the next week to promote Gears of War 3.
Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
MCV Pacific has continued its expansion with the introduction of Guy 'Yug' Blomberg as marketing and advertising manager.
We look at the latest TV advertising activity for games targeting men, children and housewives.
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th.
Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
In a new weekly feature, we look at the overall advertising activity for video games on TV.
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect.
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes.
Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself.
Nintendo has a huge mainstream audience in its sights with the 3DS.