Entries in 'advertising' (110)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.

Dominic Sacco
by Dominic Sacco
on Sep 23rd 2011 at 11:47AM in News
'Live' Gears of War ads kick off tomorrow

'Live' Gears of War ads kick off tomorrow

Microsoft will be running unique 'live' TV ads throughout the next week to promote Gears of War 3.

James Batchelor
by James Batchelor
on Sep 22nd 2011 at 11:39AM in News
Forza Motorsport 4 chases petrolheads

Forza Motorsport 4 chases petrolheads

Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4.

Dominic Sacco
by Dominic Sacco
on Sep 21st 2011 at 2:15PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.

Dominic Sacco
by Dominic Sacco
on Sep 16th 2011 at 3:00PM in News

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In-game ads to top $7.2bn by 2016

In-game ads to top $7.2bn by 2016

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?

James Batchelor
by James Batchelor
on Sep 15th 2011 at 10:52AM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.

Dominic Sacco
by Dominic Sacco
on Sep 9th 2011 at 2:43PM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.

Dominic Sacco
by Dominic Sacco
on Aug 26th 2011 at 5:24PM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.

Dominic Sacco
by Dominic Sacco
on Aug 19th 2011 at 12:34PM in News

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MCV Pacific appoints marketing and advertising Manager

MCV Pacific appoints marketing and advertising Manager

MCV Pacific has continued its expansion with the introduction of Guy 'Yug' Blomberg as marketing and advertising manager.

Dave Roberts
by Dave Roberts
on Aug 16th 2011 at 9:03AM in News
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives.

James Batchelor
by James Batchelor
on Aug 12th 2011 at 5:27PM in News
MCV GameTime (week ending August 5th)

MCV GameTime (week ending August 5th)

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.

James Batchelor
by James Batchelor
on Aug 8th 2011 at 12:14PM in News
MCV GameTime (week ending July 29th)

MCV GameTime (week ending July 29th)

We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.

Dominic Sacco
by Dominic Sacco
on Jul 29th 2011 at 11:52AM in News

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MCV GameTime (week ending July 22nd)

MCV GameTime (week ending July 22nd)

In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.

Dominic Sacco
by Dominic Sacco
on Jul 22nd 2011 at 12:31PM in News
MCV GameTime (week ending July 15th)

MCV GameTime (week ending July 15th)

In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th.

Dominic Sacco
by Dominic Sacco
on Jul 15th 2011 at 2:26PM in News
Bethesda kicks off Rage ads early

Bethesda kicks off Rage ads early

Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.

Dominic Sacco
by Dominic Sacco
on Jul 13th 2011 at 1:54PM in News
FEATURE: Engaging with gamers

FEATURE: Engaging with gamers

Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...

James Batchelor
by James Batchelor
on Jul 12th 2011 at 4:25PM in News

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Introducing MCV Gametime

Introducing MCV Gametime

In a new weekly feature, we look at the overall advertising activity for video games on TV.

Dominic Sacco
by Dominic Sacco
on Jul 8th 2011 at 10:55AM in News
Kinect's next trick - interactive ads

Kinect's next trick - interactive ads

In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect.

Ben Parfitt
by Ben Parfitt
on Jun 22nd 2011 at 9:44AM in News
Namco Bandai backs 3DS with ten-month ad push

Namco Bandai backs 3DS with ten-month ad push

Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.

Ben Parfitt
by Ben Parfitt
on May 31st 2011 at 3:52PM in News
THQ’s £1m bid to get UK men fit

THQ’s £1m bid to get UK men fit

THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.

Ben Parfitt
by Ben Parfitt
on May 25th 2011 at 3:15PM in News
Rockstar splashes cash on LA Noire

Rockstar splashes cash on LA Noire

PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.

Ben Parfitt
by Ben Parfitt
on May 11th 2011 at 1:59PM in News
Brink to star in FA Cup final

Brink to star in FA Cup final

Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.

Ben Parfitt
by Ben Parfitt
on May 10th 2011 at 1:26PM in News
Lynx puts QR codes in EA titles

Lynx puts QR codes in EA titles

Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes.

Ben Parfitt
by Ben Parfitt
on Apr 5th 2011 at 3:23PM in News
Valve: Ad agencies almost ‘worthless’

Valve: Ad agencies almost ‘worthless’

Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself.

Ben Parfitt
by Ben Parfitt
on Mar 17th 2011 at 8:13AM in News
'85% of UK will see 3DS ads'

'85% of UK will see 3DS ads'

Nintendo has a huge mainstream audience in its sights with the 3DS.

Ben Parfitt
by Ben Parfitt
on Mar 7th 2011 at 8:30AM in News