Entries in 'advertising' (100)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th.
Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
In a new weekly feature, we look at the overall advertising activity for video games on TV.
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect.
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes.
Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself.
Nintendo has a huge mainstream audience in its sights with the 3DS.
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2.
GameStop's growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment.
Around 20m people tuned in to watch this weekend’s X Factor finals – but it’s not just Simon Cowell cashing in on the phenomenon.
After the most traumatic year in the chain’s history, rental and entertainment retailer Blockbuster is bursting back into life in the US with its first nationwide advertising campaign since 2007.
Xbox 360 Kinect will not use any of the information it gathers about players or their environments to create targeted advertising, the platform holder has stated.
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
THQ will splurge £2m to reach kids, family and casual audiences this Christmas.
Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.
A new handbook has been published that offers publishers and developers advice on in-game advertising.
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.