Entries in 'advertising' (100)
MCV GameTime (week ending August 5th)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
MCV GameTime (week ending July 15th)
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th.
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Bethesda kicks off Rage ads early
Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.
FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
Introducing MCV Gametime
In a new weekly feature, we look at the overall advertising activity for video games on TV.
Kinect's next trick - interactive ads
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect.
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Namco Bandai backs 3DS with ten-month ad push
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
THQ’s £1m bid to get UK men fit
THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.
Rockstar splashes cash on LA Noire
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.
Brink to star in FA Cup final
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
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Lynx puts QR codes in EA titles
Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes.
Valve: Ad agencies almost ‘worthless’
Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself.
Two-month TV campaign for LBP2
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2.
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IGN and GameStop tie digital deal
GameStop's growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment.
Gaming taps into X Factor audience
Around 20m people tuned in to watch this weekend’s X Factor finals – but it’s not just Simon Cowell cashing in on the phenomenon.
Blockbuster back on the offensive
After the most traumatic year in the chain’s history, rental and entertainment retailer Blockbuster is bursting back into life in the US with its first nationwide advertising campaign since 2007.
Microsoft denies Kinect ad targeting claims
Xbox 360 Kinect will not use any of the information it gathers about players or their environments to create targeted advertising, the platform holder has stated.
GAME and Gamestation Xmas ad blitz
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer.
£2m Xmas casual blitz for THQ
THQ will splurge £2m to reach kids, family and casual audiences this Christmas.
Nintendo tackling non-gamers head-on
Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.
Games marketing guide released
A new handbook has been published that offers publishers and developers advice on in-game advertising.
Nintendo reveals star-studded marketing push
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.
