Entries in 'advertising' (35)
Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.
Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.
Media firm Future has acquired London-based internet and advertising providing Net Communities.
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA).
Blizzard will give its free-to-play card battler Hearthstone a big push with a TV ad that will air during the NBA and NHL finals in the US.
The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted.
A leaked letter sent to content creators has confirmed YouTube’s long-suspected plan to launch an ad-free subscription service for viewers.
PlayStation Vita owners eligible in the class action lawsuit brought against Sony for deceptive advertising of its handheld have received instructions on how to collect cash, PlayStation Store credit, or ...
Four of the biggest video game TV ad spenders in the US in Q1 were mobile game companies.