Entries in 'advertising' (35)

Bethesda turns to Tinder to push Fallout Shelter

Bethesda turns to Tinder to push Fallout Shelter

Publisher Bethesda has been promoting its mobile title Fallout Shelter over dating app Tinder.

Alex Calvin
by Alex Calvin
on Aug 18th 2015 at 11:04AM in News
Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Retailer Smyths Toys Superstores is teaming up with The Pokémon Company for the first time as part of a new campaign.

Matthew Jarvis
by Matthew Jarvis
on Aug 12th 2015 at 5:00PM in News
Future acquires online advertising and publishing platform Net Communities

Future acquires online advertising and publishing platform Net Communities

Media firm Future has acquired London-based internet and advertising providing Net Communities.

Ben Parfitt
by Ben Parfitt
on Jul 7th 2015 at 9:17AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News

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ASA ponders investigation of three online games

ASA ponders investigation of three online games

The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA).

Ben Parfitt
by Ben Parfitt
on Jun 4th 2015 at 1:49PM in News
VIDEO: Hearthstone ad to air during NBA and NHL finals

VIDEO: Hearthstone ad to air during NBA and NHL finals

Blizzard will give its free-to-play card battler Hearthstone a big push with a TV ad that will air during the NBA and NHL finals in the US.

Ben Parfitt
by Ben Parfitt
on Jun 3rd 2015 at 9:36AM in News
ASA warns Sony and GAME over 20th Anniversary PS4 competition

ASA warns Sony and GAME over 20th Anniversary PS4 competition

The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted.

Ben Parfitt
by Ben Parfitt
on May 13th 2015 at 10:36AM in News
Ad-free, subscription-based YouTube service incoming

Ad-free, subscription-based YouTube service incoming

A leaked letter sent to content creators has confirmed YouTube’s long-suspected plan to launch an ad-free subscription service for viewers.

Ben Parfitt
by Ben Parfitt
on Apr 9th 2015 at 9:53AM in News

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Eligible members of PS Vita class action settlement can now collect

Eligible members of PS Vita class action settlement can now collect

PlayStation Vita owners eligible in the class action lawsuit brought against Sony for deceptive advertising of its handheld have received instructions on how to collect cash, PlayStation Store credit, or ...

Erik Johnson
by Erik Johnson
on Apr 7th 2015 at 9:49PM in News
Mobile company TV ad spend outpacing console games

Mobile company TV ad spend outpacing console games

Four of the biggest video game TV ad spenders in the US in Q1 were mobile game companies.

Ben Parfitt
by Ben Parfitt
on Apr 7th 2015 at 3:13PM in News