Entries in 'advertising' (100)
Dead Rising DLC ‘more effective’ than TV ads
The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom.
R4 made illegal in UK
A new ruling from the London high Court has officially illegalised the importing, advertising or sale of R4 cards in the UK.
ASA rejects Heavy Rain complaints
The Advertising Standards Authority (ASA) has rejected complaints about a Sony advert for recent PS3 hit Heavy Rain.
Publishers praised for PEGI compliance
PEGI SA, the organisation that manages the PEGI ratings system, has praised games publishers for their high level of compliance with its advertising guidelines.
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Sony: The arrogance has gone
The decision to change the cryptic, artistic PS3 ads of the past to the more straightforward design of the present – lead by the new ‘It Only Does Everything’ message ...
IAB forms games advertising group
The Internet Advertising Bureau has formed a new video games steering group that hopes to drive growth in internet advertising within the sector and to establish a code of best ...
WiiWare and DSiWare TV ads arrive
Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in ...
GCHQ takes to Xbox Live
Where better to look for the modern day James Bond than in the murky waters of Xbox Live, right? That’s clearly what the UK government believes with news that super-secret ...
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£6m ad spend for Left 4 Dead 2
US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.
Head First celebrates 10th birthday
Advertising and design agency Head First is looking ahead after celebrating its tenth birthday.
The Hut prepares £3m Q4 ad blitz
The Hut Group is to promote its own website for the first time in its history with a £3 million campaign this Q4 – after being ranked no.1 in The ...
Capcom plots Monster Hunter success
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game.
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ASA rejects gaming 'health risk' ad complaints
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands.
ELSPA applauds ASA findings
ELSPA has praised its members after the Advertising Standards Authority found that 99 per cent of commercials created for video games were done so “responsibly”.
ASA: Video games are being advertised responsibly
Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly.
Nintendo plots Xmas day ad blitz
Nintendo is planning extensive TV advertising on Christmas Day in support of its Boxing Day release, 100 Classic Book Collection.
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Massive scoops Activision advertising deal and new boss
Microsoft’s in-game ad firm Massive has secured an 18-game deal with Activision, which will see advertising appear across titles such as Guitar Hero: World Tour, and various other Xbox 360 ...
£4m TV marketing splash for Ubisoft
Ubisoft is to invest a substantial £4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position ...
Sony to open up in-game ads?
Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector.
Double Fusion reveals Spill partnership
Double Fusion has announced a partnership with Spill Group, a generator of online game traffic.
Microsoft partners with Viacom
Microsoft has signed a $500 million deal with entertainment giant Viacom for a campaign of collaborative advertising, reported the LA Times.TV shows aired on Viacom owned channels such ...
Macrovision releases report on games marketing
Following an annual global survey on casual gaming, Macrovision has claimed to identify a general acceptance of ‘advertising, online trials and cross-game promotion.’Of the 400 gamers surveyed, 83 per ...
Video game ads soar
According to research from Parks Associates, video advertising spend in the US will increase from the $370 million 2006 figure to over $2 billion by 2012, reported Games Industry....
Microsoft rapped for 360 ad
A Microsoft TV advert for the Xbox 360 has been banned by industry watchdog the Advertising Standards Agency.
