Entries in 'advertising' (100)
The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom.
A new ruling from the London high Court has officially illegalised the importing, advertising or sale of R4 cards in the UK.
The Advertising Standards Authority (ASA) has rejected complaints about a Sony advert for recent PS3 hit Heavy Rain.
PEGI SA, the organisation that manages the PEGI ratings system, has praised games publishers for their high level of compliance with its advertising guidelines.
The decision to change the cryptic, artistic PS3 ads of the past to the more straightforward design of the present – lead by the new ‘It Only Does Everything’ message ...
The Internet Advertising Bureau has formed a new video games steering group that hopes to drive growth in internet advertising within the sector and to establish a code of best ...
Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in ...
Where better to look for the modern day James Bond than in the murky waters of Xbox Live, right? That’s clearly what the UK government believes with news that super-secret ...
US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.
Advertising and design agency Head First is looking ahead after celebrating its tenth birthday.
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game.
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands.
Of the 400 gamers surveyed, 83 per ...