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Entries in 'adverts' (9)

The Darkness II ad plan revealed

The Darkness II ad plan revealed

2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.

Dominic Sacco
by Dominic Sacco
on Feb 8th 2012 at 4:05PM in News
Xbox dash "designed for ads", users discover ad block workaround

Xbox dash "designed for ads", users discover ad block workaround

One developer has labelled the new Xbox 360 ‘Metro’ dashboard “an advertiser’s dream” and criticised it for effectively hiding away a user’s game content.

Ben Parfitt
by Ben Parfitt
on Dec 9th 2011 at 2:11PM in News
Which game won the battle of the TV ads?

Which game won the battle of the TV ads?

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.

Dominic Sacco
by Dominic Sacco
on Dec 2nd 2011 at 11:34AM in News
Final assault for seven-month Battlefield campaign

Final assault for seven-month Battlefield campaign

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.

James Batchelor
by James Batchelor
on Oct 13th 2011 at 3:11PM in News

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MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

MCV GameTime: Industry TV advertising monitor (wk ending August 19th)

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.

Dominic Sacco
by Dominic Sacco
on Aug 19th 2011 at 12:34PM in News
PS3 price cut ad push begins

PS3 price cut ad push begins

Sony has kicked off its UK marketing campaign to promote the PS3 price cut.

Ben Parfitt
by Ben Parfitt
on Aug 18th 2011 at 12:14PM in News
ASA extends remit online

ASA extends remit online

From next year the Advertising Standards Authority will see its remit widened to include the regulation of online advertising, the organisation has confirmed.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2010 at 4:54PM in News
Blu-ray to be marketed hard this Xmas

Blu-ray to be marketed hard this Xmas

The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas.

Ben Parfitt
by Ben Parfitt
on Nov 20th 2009 at 2:11PM in News

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Woolworths launches star studded ad campaign

Woolworths launches star studded ad campaign

A new Woolworths TV campaign will begin on Thursday September 6th, featuring Darth Vader, Kelly Osbourne and Rolf Harris alongside the retailer’s mascots Wooly and Worth.

The new adverts are ...
by Andrew Wooden
on Aug 31st 2007 at 11:46AM in News