Entries in 'analysis' (12)
Video games analyst Michael Pachter echoes the industry’s reaction to the Nintendo Switch, with concerns regarding its price point and launch line-up.
Eastern Europe is a growing games market.
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...
We finally have a pretty firm idea of what Nintendo has in store for the upcoming NX.
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January.
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market.
Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry
Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year