Entries in 'analysis' (15)

How TinyBuild plans to take on the pirates

How TinyBuild plans to take on the pirates

TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. 

Alex Calvin
by Alex Calvin
on Apr 4th 2016 at 2:19PM in News
Analysis: TV ad spend in the lucrative toys-to-life space

Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.

on Mar 31st 2016 at 11:45AM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News
Pachter: 'King deal is a refreshing move by Activision'

Pachter: 'King deal is a refreshing move by Activision'

Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market.

Matthew Jarvis
by Matthew Jarvis
on Nov 3rd 2015 at 12:56PM in News

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Opinion: PC is leading the games industry

Opinion: PC is leading the games industry

Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry 

on Apr 15th 2015 at 3:54PM in News
Analysis: Why the games industry should embrace Bitcoin

Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games

on Mar 6th 2015 at 12:11PM in News
Analysis: Mobile and online prop up the TV ad space in 2014

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year

on Feb 11th 2015 at 12:30PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News

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9 Things We've Learnt At E3 2014

9 Things We've Learnt At E3 2014

First and foremost, it’s been a pretty good one so far, right?

Ben Parfitt
by Ben Parfitt
on Jun 11th 2014 at 2:46PM in News
E3 2014: Nintendo news roundup - a strong showing, but enough to save Wii U?

E3 2014: Nintendo news roundup - a strong showing, but enough to save Wii U?

In some ways it was a shame Nintendo didn’t take to the E3 stage in person tonight as that was its best E3 showing for some time.

Ben Parfitt
by Ben Parfitt
on Jun 10th 2014 at 6:03PM in News
E3 2014: Microsoft news roundup - Master Chief calls on the faithful

E3 2014: Microsoft news roundup - Master Chief calls on the faithful

Considering the pressure Microsoft faced to banish the demons of last year's show, the platform holder can probably consider this year's event a success.

Ben Parfitt
by Ben Parfitt
on Jun 9th 2014 at 8:27PM in News
PC gaming to grow 5% yearly thanks to India, Brazil, Russia, China

PC gaming to grow 5% yearly thanks to India, Brazil, Russia, China

PC gaming will grow to $24 billion by 2017, spurred on by rising living standards in BRIC countries - Brazil, Russia, India, and China, analysis firm IDC has predicted.

Sameer Desai
by Sameer Desai
on Feb 11th 2014 at 10:19AM in News

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The rise of DayZ - how selling games is changing

The rise of DayZ - how selling games is changing

The practice of selling games has changed forever.

Greg Lockley
by Greg Lockley
on Jan 21st 2014 at 12:10PM in News
SONY: Now THAT'S what you call clarification as Sony storms to E3 success

SONY: Now THAT'S what you call clarification as Sony storms to E3 success

E3 is never the ‘war’ that we in the press like to make out. The exception being E3 2013. That was the year Sony very much emerged as the victor.

Ben Parfitt
by Ben Parfitt
on Jun 11th 2013 at 8:11AM in News
MICROSOFT: Three not-so-magic numbers

MICROSOFT: Three not-so-magic numbers

Cynicism is like chocolate. A little bit can be good for you, but too much can be damaging.

Ben Parfitt
by Ben Parfitt
on Jun 10th 2013 at 11:14PM in News