Entries in 'analysis' (12)

Miyamoto and Yves

Rabbid fanbase - how Nintendo and Ubisoft's Mario partnership gives Switch a tactical edge

We knew it was coming, but somehow Ubisoft still managed to surprise us. No, we're not talking about Beyond Good and Evil 2 (although let's just pause for a ...

Katharine  Byrne
by Katharine Byrne
on Jun 15th 2017 at 9:45AM in News
E3 of the Dead: our pre-show analysis

E3 of the Dead: our pre-show analysis

The Los Angeles Convention Centre has always been a place of peril as well as profit. Attending is something of a survival course: high-pressure meetings, late-late-late-night networking, cross-floor appointment dashes ...

Seth Barton
by Seth Barton
on Jun 7th 2017 at 11:28AM in News
Karol Severin

How Tencent's appeal to Western games companies drives its global gaming domination

Following Tencent's $90m investment in Pocket Gems last week, Karol Severin, MIDiA Research's lead analyst for research on games and the mobile content economy, shares his view on Tencent's ...

on May 15th 2017 at 10:09AM in News
Nintendo Switch

'Nintendo on the rebound,' says SuperData, but Switch needs 'second act' of content to maintain momentum

With the release of Nintendo's fiscal year earnings report this morning, we now know that Switch had a great first month on sale, hitting 2.74m units worldwide. However, SuperData's ...

Katharine  Byrne
by Katharine Byrne
on Apr 27th 2017 at 3:42PM in News

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Analysis: the driving forces behind the UK's 4.33bn games industry

Analysis: the driving forces behind the UK's 4.33bn games industry

Read the headlines at the end of 2016, MCV’s included, and you might think the games industry was having a tough time of it. A number of high-profile releases struggled ...

Seth Barton
by Seth Barton
on Mar 16th 2017 at 12:47PM in News
Pachter: Nintendo Switch price is 'problematic' and launch line-up is 'underwhelming'

Pachter: Nintendo Switch price is 'problematic' and launch line-up is 'underwhelming'

Video games analyst Michael Pachter echoes the industry’s reaction to the Nintendo Switch, with concerns regarding its price point and launch line-up.

Marie Dealessandri
by Marie Dealessandri
on Jan 17th 2017 at 3:00PM in News
International Factfile 2016: Latvia

International Factfile 2016: Latvia

Eastern Europe is a growing games market.

on Nov 9th 2016 at 1:00PM in News
Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...

on Sep 23rd 2016 at 10:58AM in News

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Nintendo NX: The pros and cons of a transforming portable

Nintendo NX: The pros and cons of a transforming portable

We finally have a pretty firm idea of what Nintendo has in store for the upcoming NX.

Ben Parfitt
by Ben Parfitt
on Jul 27th 2016 at 10:39AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
How TinyBuild plans to take on the pirates

How TinyBuild plans to take on the pirates

TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. 

Alex Calvin
by Alex Calvin
on Apr 4th 2016 at 2:19PM in News
Analysis: TV ad spend in the lucrative toys-to-life space

Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.

on Mar 31st 2016 at 11:45AM in News