Entries in 'analysis' (9)
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
First and foremost, it’s been a pretty good one so far, right?
In some ways it was a shame Nintendo didn’t take to the E3 stage in person tonight as that was its best E3 showing for some time.
Considering the pressure Microsoft faced to banish the demons of last year's show, the platform holder can probably consider this year's event a success.
PC gaming will grow to $24 billion by 2017, spurred on by rising living standards in BRIC countries - Brazil, Russia, India, and China, analysis firm IDC has predicted.
The practice of selling games has changed forever.
E3 is never the ‘war’ that we in the press like to make out. The exception being E3 2013. That was the year Sony very much emerged as the victor.
Cynicism is like chocolate. A little bit can be good for you, but too much can be damaging.