Entries in 'analysis' (10)

Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...

on Sep 23rd 2016 at 10:58AM in News
Nintendo NX: The pros and cons of a transforming portable

Nintendo NX: The pros and cons of a transforming portable

We finally have a pretty firm idea of what Nintendo has in store for the upcoming NX.

Ben Parfitt
by Ben Parfitt
on Jul 27th 2016 at 10:39AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
How TinyBuild plans to take on the pirates

How TinyBuild plans to take on the pirates

TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. 

Alex Calvin
by Alex Calvin
on Apr 4th 2016 at 2:19PM in News

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Analysis: TV ad spend in the lucrative toys-to-life space

Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.

on Mar 31st 2016 at 11:45AM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News
Pachter: 'King deal is a refreshing move by Activision'

Pachter: 'King deal is a refreshing move by Activision'

Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market.

Matthew Jarvis
by Matthew Jarvis
on Nov 3rd 2015 at 12:56PM in News
Opinion: PC is leading the games industry

Opinion: PC is leading the games industry

Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry 

on Apr 15th 2015 at 3:54PM in News

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Analysis: Why the games industry should embrace Bitcoin

Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games

on Mar 6th 2015 at 12:11PM in News
Analysis: Mobile and online prop up the TV ad space in 2014

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year

on Feb 11th 2015 at 12:30PM in News