Ant and Dec ad wins award

Perennially popular Geordie duo Ant and Dec have helped Nintendo win a weekly marketing award from UTalkMarketing thanks to their new TV ad campaign for the Wii.

The advertisement was named as this week’s UTalkMarketing People’s Choice winner having won over 1,000 of the site’s users, receiving 21 per cent of the total vote.

Our strategy is to bring gaming to everybody, whilst removing the niche status and stigma that has often restricted the industry,” Nintendo’s senior product manager Rob Lowe said of the ads.

Ant and Dec’s universal appeal and all-encompassing charm takes this strategy to the next stage and we hope it will herald a step-change in the way video games are perceived by everybody.

We feel this is a hugely innovative campaign and the media support behind it is the most we’ve ever committed to during the October to December period. It truly feels like a groundbreaking approach for both Nintendo and the industry as a whole.”