Entries in 'ar' (5)

GAME acquires stake in AR developer Ads Reality

GAME acquires stake in AR developer Ads Reality

High Street retailer GAME has purchased a minority stake in UK-based augmented reality company Ads Reality.

Alex Calvin
by Alex Calvin
on Apr 22nd 2015 at 10:05AM in News
VIDEO: See Microsoft's concept for its Hololens VR headset

VIDEO: See Microsoft's concept for its Hololens VR headset

Hololens represents Microsoft’s long-awaited foray into the world of virtual reality, although interestingly the company has chosen to focus instead on augmented reality.

Ben Parfitt
by Ben Parfitt
on Jan 22nd 2015 at 9:45AM in News
Digital pet Animin to be backed by £300k marketing campaign

Digital pet Animin to be backed by £300k marketing campaign

Digital pet app Animin is to be supported by a £300,000 marketing campaign when it comes to stores this November.

Alex Calvin
by Alex Calvin
on Jul 25th 2014 at 11:50AM in News
AR glasses from ex-Valve staff appear on Kickstarter

AR glasses from ex-Valve staff appear on Kickstarter

The former head of Valve’s hardware division Jeri Ellsworth and ex-graphics technology dev Rick Johnson have launched a crowdfunding campaign on Kickstarter for augment reality glasses.

Ben Parfitt
by Ben Parfitt
on Oct 15th 2013 at 9:38AM in News

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New Xbox Glasses patent discovered

New Xbox Glasses patent discovered

Fresh evidence suggests that Microsoft is indeed planning to release some sort of head-mounted display for Xbox One.

Ben Parfitt
by Ben Parfitt
on Aug 5th 2013 at 10:32AM in News