Entries in 'audience' (19)
Splinter Cell: Blacklist aiming for wider audience
Dead Space 3, Fable: The Journey, Resident Evil 6 – the industry isn’t short of big brands that have distanced themselves from their heritage in an attempt to reach a ...
Future's consumer reach hits record high
The latest ABC numbers from Future Entertainment show that the publishing company now reaches a higher global audience than ever before.
OPINION: The danger of taking E3 out of context
Some surprises are always kept secret, and some expected announcements seem to disappear into nothingness.
MCM Group expects biggest year ever
A new Birmingham Expo will help fire MCM Group to record levels in 2012.
Advertisement
BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
'Handheld games consoles are doomed'
Gamesbrief analyst Nicholas Lovell believes dedicated handhelds are doomed and that PlayStation Home is the games sector’s ‘unsung hero’ in an entertaining and at times controversial speech at London Games ...
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
Advertisement
Brand Map: Gears of War
It’s only a few weeks now until Gears of War 3 is released. Over the three years since the previous game in the series, the term 'Added Value' is the tag ...
FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
Microsoft: We’re winning over families
Microsoft has significantly grown its audience – and it has the accolades to prove it.
Move can capture Wii audience, EA says
Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii ...
Advertisement
Is Street Fighter Fit on the cards?
Just moments ago MCV published the following introduction to a story:
Sony: Yes, we are aiming for Wii audience
Can the PlayStation Move succeed in convincing Wii gamers to give up on Nintendo’s console and invest in a PS3? The answer to that all depends on who you ask.
MS: ‘Natal won’t hurt our core focus’
The mass-market friendly Project Natal may be grabbing all the headlines, but Microsoft insists it won’t lose sight of the core gamer audience.
Natal and Wand to reach beyond Wii
In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has claimed that the upcoming Xbox 360 Natal and PS3 Motion Controller will reach audiences left untouched ...
Advertisement
US: 52% of PSP owners are female
We hear lots about the success Nintendo has enjoyed in the emerging casual games sector, but new statistics about the North American PSP audience suggest that Sony has achieved great ...
Riccitiello hails ‘1bn gamers’
With a market as disparate as video games, hard stats are always tough to come by – but EA boss John Riccitiello reckons that the global audience for gaming now ...
Nintendo: We want to win over the Halo audience
After enjoying huge growth in the now blossoming casual market, Nintendo of America boss Reggie Fils-Aime has said that PS3 and Xbox 360 owning core gamers are the company’s next ...
