Entries in 'audiences' (2)

Tracking modern media audiences

Tracking modern media audiences

It’s no good shouting at an empty room. Publishers need to know where their audience is and how to reach them, and as the demographic of gamers broadens, this is ...

James Batchelor
by James Batchelor
on Mar 6th 2013 at 1:33PM in News
‘New music means new audiences’

‘New music means new audiences’

Record giant EMI has called on game makers to feature more new artists in titles such as Rock Band and Guitar Hero to attract the younger user.

Ben Parfitt
by Ben Parfitt
on Aug 26th 2009 at 3:15PM in News