BioWare: 10m units is a hit

Games like Dragon Age 2 and Mass Effect 3 need to sell 10m units at retail to be a hit, according to developer BioWare.

We need to sell 10m units,” BioWare vice president and co-founder Dr. Greg Zeschuk told Videogamer. That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass Effect 2 is number eight so far this year, in North America.

Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25. We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied. We’ve been very fortunate.”

Zeschuk added that his studio is thankful for the support afforded to it by owner EA.

I think we know how lucky we are,” he continued. When we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games. We recognise that in a sense it’s a privileged position we’re in.”